Why we're unique
Whether you’re an advertiser, brand, advertising or PR agency, advertising sales company or channel, you need reliable data and analysis to design and optimize your marketing strategies.
Kantar Media is a real expert in the field, offering you key indicators on media, brands and consumers.
Kantar Media deploys a range of different types of expertise to meet your needs:
- Audience measurement and analysis (press, TV, radio, web and social media).
- Competitive Intelligence:
. Ad Intelligence (competitive intelligence for advertising investment on all channels),
. News Intelligence (editorial intelligence, reputation monitoring, image assessment on all channels).
- Consumer behaviour and attitudes: the Kantar Media TGI network is present in over 70 countries and offers in-depth understanding of the lifestyles, attitudes and feelings that drive consumer behaviour.
- Digital Insights: comprehensive analyses of online behaviours and paths to purchase.
- Social media: we assess “social sentiment” through key words as well as monitoring information on the social networks.
- Marketing Effectiveness: we provide you with tools for measuring the cross-media performance of a campaign (Ad and News). Our consumer behaviour studies include key elements for your marketing strategy (product, price, placement and publicity). We also support your web strategies through SEO/SEM, PPC (pay-per-click) and effective link-building.