To develop brand cultures, we deeply immerse ourselves not only in the brand DNA and consumer mindset, but also in the latest cultural energies.
We uncover radical cultural units that can rapidly be shared from one person to another and can be amplified through communications, aka memes.
By leveraging identifiable memes, we explore cultural narratives that brands can authentically own and build upon.
We act as both the creators and broadcasters of the brand culture narrative. Bringing together conventional media channels and the unique possibilities offered by social media, we are able to propagate brand culture and inspire consumers to join in.