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About Us

Code and Theory is an independently-owned and creatively-led agency that creates products, content and campaigns across physical and digital worlds. The agency has helped brands tell stories and design the systems that carry them since 2001. From redefining the publishing industry with clients like Los Angeles Times, Vogue and Mashable, to creating award-winning marketing programs for brands like Dr Pepper Snapple Group, Maybelline New York and BURGER KING®, to designing physical products for companies like Brown-Forman, Hearst, and Comcast, Code and Theory is a creative agency for the entire ecosystem.


NBC News

Code and Theory partnered with NBC News, one of the oldest and most established publishers, with over 80 years in the business, to revamp their digital ecosystem. We, as one combined team, worked across a wide range of areas to rethink existing paradigms, including: editorial workflows, design and development processes, design systems, advertising integration, and technical approach.

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