DirecToHispanic

Events and promotions are useful tools for brands to employ with all consumers. With Hispanics, promotional initiatives should try harder: to create a lasting emotional connection in order to generate real value from an investment. Brands not only need to encourage trial among Hispanics. They need to lay the foundation for long-term customer loyalty to build and sustain market share.

That is where we come in.

DirecToHispanic is a full-service marketing promotions agency with years of experience with the likes and dislikes, habits and practices of our community -- in their language, whatever that may be, Spanish or English or a combination.

Bottom line, we create measurable programs that deliver sales among Hispanics and a positive return on investment. We live by our results.

We help our clients:

a. Maximize their understanding of Hispanics.
b. Strategize on an effective and specific plan for engagement.
c. Take advantage of new shopper marketing and digital trends and adapt them to Hispanic consumers.
d. Establish concrete success benchmarks, including return on investment.
e. Lay the foundation for growth in this vital consumer segment.

Our rich history and experience includes working with top brands as well as national retailers to generate go-to-market plans, shopper promotional strategies, field activations and celebrity endorsements.

DirecToHispanic focuses on our clients’ needs and provides culturally relevant programs supported by our years of combined experience, field insights, market research, unique digital assets and strategic partnerships.
Creating ways to move product and create an emotional connection between brands and Hispanic consumers is at the forefront of what we do. It’s where we shine, and we strive to imprint a contemporary and creative reflection of the rich and diverse U.S. Hispanic market on every single campaign.

We are a corporate member of The Path to Purchase Institute since 2014.