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Philosophy + Approach

We believe in standing on the shoulders of those who came before us; learning from what they teach; making better mistakes tomorrow.

Edition Studios is the newest iteration of Nerland Co, a twelve-year-old agency based in Minneapolis. With each new edition comes refinement, focus, and direction.

Our philosophy is simple: we believe in doing work we can be proud of. We are small in size, but big in ideas. We believe in honest, powerful, and creative thinking. We believe clients should be friends. 

We’re a nimble studio that specializes in bringing brands to life — agile enough to execute projects on any scale, yet small enough to take pride in every job, no matter how modest. Regardless of the size, our three-step process is the springboard we use to approach every project.

 — No project exists in a vacuum and the rest of our phases are informed by what we learn during Discovery. This first step helps uncover the unknown and challenge our preconceived notions. Here we define how we can go beyond what we originally imagined, and do the research required to learn what may have not been immediately apparent. Discovery informs our strategy and answers “why?".

 — For us, this is the fun part. Whether we're designing a digital campaign, curating content for a photoshoot, or laying out a web framework, this is where the creative juices flow, the shutter snaps, and the pixels move. We believe design can be both innovative and practical; unique and universal.

This is when the Old Fashioned hits the bar top. Everything comes to life. The idea becomes a reality. We exceed expectations and deliver the final product. 

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