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International design house

Raison Pure NYC is now forceMAJEURE Design.

Raison Pure was co-founded by Laurent Hainaut in Paris in 1987.

In 1998, Raison Pure International was inaugurated in New York, with founding partner Laurent Hainaut as President and Creative Director.

In 2016, RAISON PURE NYC renamed itself forceMAJEURE.

forceMAJEURE is an international design house founded in New York in 1998, with homes in New York City and Paris.

An international team of 50 passionate designers, imaginative strategists, curious innovators collaborate with clients to create transformative, successful, and long lasting brand and product experiences.
Strategically sound and beautifully crafted, our designs deliver results, awareness, and market growth.

Over 18 years, we have created a portfolio of international brands in the Beauty, Fine Fragrance, Home and Personal Care, Liquors, and Food and Beverage sectors, among others. We offer a wide range of Brand Experience expertise: Innovation, Visual and Brand Identity, Product and Packaging Design, Merchandising and Retail Environments.

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