Global Brand Works

Shannon and Caroline developed PayPal’s first ever brand engagement program for new hires, which they deliver in-person every other week. New hires love it! The session is constantly rated as one of the most useful, motivating, and fun modules in on-boarding. Results: 98% of participants report that they have a better understanding of the PayPal brand, and 96% report that their role in growing and protecting the PayPal brand is clear. They are true experts on brand and can clearly explain what a brand is and why it matters, with fun anecdotes and compelling stories.

Thomas Perparos

New Hire Program Manager

PayPal

Financial Services

We brought in Global Brand Works to help us strategize a plan and approach for a brand refresh for SFMOMA, plus to support us with an RFP for a creative paid media campaign. They are poised, professional, and practical. One of their super powers is their high EQ, which allowed them to partner with me and successfully navigate our highly matrixed and consensus driven org. They also have an excellent sense of humor! I loved working together and look forward to more opportunities to collaborate in the future!

Jennifer Northrop

CMO

SFOMA

Museums and Institutions

Global Brand Works overhauled our entire employee onboarding content to make it more on-brand and on-message. The final resulting content, from PowerPoint presentations, to videos, to a detailed and thoughtful facilitation guide, was exactly what we needed. It was designed beautifully. They have great attention to detail, and are real experts when it comes to understanding how to connect and engage with our global employee audience. They have a true understanding of our brand and I consider them an extension of our team who go above and beyond.

Lana Malsby Foladare

Manager, Employee Development

PayPal, Inc.

Computer Software

Global Brand Works’ “Brand in a Box” product was the perfect solution for our start-up restaurant concept. They developed our strategy, messaging, name (including research), logo and visual identity system with nimbleness, flexibility and focus. In the world of branding they really know their stuff. Now that we have all of the foundations of our brand story, implementation is going to be so much easier than without it – from interior design, to our website, social media strategy, our menu design, and even the personalities we will look for when hiring staff.

Brent Linsky

Entertainment

We brought in Global Brand Works to help with a brand refresh. Our product offering was expanding, and we decided to that our brand needed to be freshened up in order for us to tell our new story. Global Brand Works shepherded us through the process – which included global qualitative and quantitative research to understand relevance, an internal listening tour to understand authenticity, and a competitive report to understand differentiation. They facilitated a fun and engaging workshop with key team members to uncover our brand’s “secret sauce,” which led to the articulation of our new brand strategy. Shannon and Caroline are true experts at what they do, were good listeners, and understood our business and objectives.

Private User

Information Technology and Services

While working with Global Brand Works, they empowered our marketing department to communicate and maintain our brand identify across all materials and channels to remain consistent. They had great ideas, are super creative and their level of strategic thinking really sets them apart.

Rachel Doudna

Marketing Associate

Yodlee

Financial Services