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About Us

Founded by Caroline McNally and Shannon Riordan, Global Brand Works specializes in translating Brand Strategy into Brand Actualization – in other words, we help clients bring the brand to life throughout an organization, internally and externally. Whether you need to launch, recharge, redesign, or completely reinvent your brand, our experienced leadership and custom approach will get you there.

From start-ups to established global brands, an aligned organization delivers a consistent and compelling brand experience and a shared sense of purpose, which produces better business results.

Current and past clients include: SFMOMA, PayPal, Equinix, Applied Materials, PRO Unlimited, Paychex, LifeLock, Credit Sesame, Lendkey, Kettle Brand Potato Chips, Sutherland, Appnovation, Bank of the West, Chevron Credit Union


We do everything brand

Our Difference

Hands on expertise — You work directly with the senior team.

Efficient — We are nimble and practical without bureaucracy.

Single-minded — We specialize in one thing: branding.

We are doing what we love — Shannon and Caroline's 20+ year's business relationship fosters creativity, ego-free brainstorming, and a contagious passion for our work

We've walked in your shoes — The vast majority of our careers have been on the client side

Client Reviews (10)

Go to agency for employee brand activation


Budget Range
$20,000 - $60,000

After redefining our brand we needed a partner to help us engage and educate our 300+ employees on brand strategy. Working with Global Brand Works to create the internal education content allowed my team to remain focused on doing all the brand updates. Global Brand Works has deep experience in employee brand activation and we could leverage their expertise and customize content for our brand. After our first 30 minute training session (we did one 30 minute and three 15 minute sessions at All Staff Meetings) we received lots of kudos from all levels of staff saying they learned a lot about brand strategy AND understood why we were redefining our brand. We would not have been able to deliver this high level experience to our employees without the help of Global Brand Works

SVP, Head of Marketing
Chevron Federal Credit Union
over 3 years ago
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