Global Brand Works

After redefining our brand we needed a partner to help us engage and educate our 300+ employees on brand strategy. Working with Global Brand Works to create the internal education content allowed my team to remain focused on doing all the brand updates. Global Brand Works has deep experience in employee brand activation and we could leverage their expertise and customize content for our brand. After our first 30 minute training session (we did one 30 minute and three 15 minute sessions at All Staff Meetings) we received lots of kudos from all levels of staff saying they learned a lot about brand strategy AND understood why we were redefining our brand. We would not have been able to deliver this high level experience to our employees without the help of Global Brand Works

Eileen Loustau

SVP, Head of Marketing

Chevron Federal Credit Union

Banking

We brought in Global Brand Works to help us strategize a plan and approach for a brand refresh for SFMOMA, plus to support us with an RFP for a creative paid media campaign. They are poised, professional, and practical. One of their super powers is their high EQ, which allowed them to partner with me and successfully navigate our highly matrixed and consensus driven org. They also have an excellent sense of humor! I loved working together and look forward to more opportunities to collaborate in the future!

Jennifer Northrop

CMO

SFOMA

Museums and Institutions

Global Brand Works overhauled our entire employee onboarding content to make it more on-brand and on-message. The final resulting content, from PowerPoint presentations, to videos, to a detailed and thoughtful facilitation guide, was exactly what we needed. It was designed beautifully. They have great attention to detail, and are real experts when it comes to understanding how to connect and engage with our global employee audience. They have a true understanding of our brand and I consider them an extension of our team who go above and beyond.

Lana Malsby Foladare

Manager, Employee Development

PayPal, Inc.

Computer Software

Shannon and Caroline developed PayPal’s first ever brand engagement program for new hires, which they deliver in-person every other week. New hires love it! The session is constantly rated as one of the most useful, motivating, and fun modules in on-boarding. Results: 98% of participants report that they have a better understanding of the PayPal brand, and 96% report that their role in growing and protecting the PayPal brand is clear. They are true experts on brand and can clearly explain what a brand is and why it matters, with fun anecdotes and compelling stories.

Thomas Perparos

New Hire Program Manager

PayPal

Financial Services

Global Brand Works’ “Brand in a Box” product was the perfect solution for our start-up restaurant concept. They developed our strategy, messaging, name (including research), logo and visual identity system with nimbleness, flexibility and focus. In the world of branding they really know their stuff. Now that we have all of the foundations of our brand story, implementation is going to be so much easier than without it – from interior design, to our website, social media strategy, our menu design, and even the personalities we will look for when hiring staff.

Brent Linsky

Entertainment

I worked with Global Brand Works on an initiative that helps colleagues around the world (over 50,000 people) understand what our brand stands for, why it is important to business success, and how each and every person is responsible for it.
They brought to the initiative deep knowledge of internal employee activation. They delivered a creative solution that is concise, clear, entertaining, on-brand, and engaging. And they are truly collaborative: they were able to navigate a complex, matrixed global team, and partnered successfully with our other agencies. They were really responsive and addressed all my concerns, questions, and input with respect and intelligence. I truly enjoyed working with them!

Karrie Wang

American Express

We hired Global Brand Works to name and visually brand an exciting, break-through, global technology product. It will be used across multiple industries in potentially every country in the world, and so the requirements around naming were quite demanding. GBW generated an abundance of viable options that ranged from descriptive to evocative – and most impressive was the thorough report that accompanied the finalists. It helped us evaluate global risk around trademarking, domain availability, social media handle availability, pronounceability, and readability. They work fast, they deliver a quality product, and are very professional. They also were flexible enough to accommodate us when needed. Definitely recommended.

Private User

Administrator

Telecommunications

While working with Global Brand Works, they empowered our marketing department to communicate and maintain our brand identify across all materials and channels to remain consistent. They had great ideas, are super creative and their level of strategic thinking really sets them apart.

Rachel Doudna

Marketing Associate

Yodlee

Financial Services

We brought in Global Brand Works to help with a brand refresh. Our product offering was expanding, and we decided to that our brand needed to be freshened up in order for us to tell our new story. Global Brand Works shepherded us through the process – which included global qualitative and quantitative research to understand relevance, an internal listening tour to understand authenticity, and a competitive report to understand differentiation. They facilitated a fun and engaging workshop with key team members to uncover our brand’s “secret sauce,” which led to the articulation of our new brand strategy. Shannon and Caroline are true experts at what they do, were good listeners, and understood our business and objectives.

Private User

Information Technology and Services

Global Brand Works delivered a brand strategy and architecture that is differentiating and authentic, a name that is compelling and ownable, and a logo and visual identity system that is impactful and rooted in story. With their help and expertise, we created a brand from scratch that resonates with our B2B audience.

Private User

Financial Services