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About Us

Founded by Caroline McNally and Shannon Riordan, Global Brand Works specializes in translating Brand Strategy into Brand Actualization – in other words, we help clients bring the brand to life throughout an organization, internally and externally. Whether you need to launch, recharge, redesign, or completely reinvent your brand, our experienced leadership and custom approach will get you there.

From start-ups to established global brands, an aligned organization delivers a consistent and compelling brand experience and a shared sense of purpose, which produces better business results.

Clients include SFMOMA, PayPal, Charles Schwab, LifeLock, Kettle Brand Potato Chips, Sutherland, Yodlee, and more.


We do everything brand

Our Difference

Hands on expertise — You work directly with the senior team.

Efficient — We are nimble and practical without bureaucracy.

Single-minded — We specialize in one thing: branding.

We are doing what we love — Shannon and Caroline's 20+ year's business relationship fosters creativity, ego-free brainstorming, and a contagious passion for our work

We've walked in your shoes — The vast majority of our careers have been on the client side

Client Reviews (8)

Strategic Brand Refresh


We brought in Global Brand Works to help us strategize a plan and approach for a brand refresh for SFMOMA, plus to support us with an RFP for a creative paid media campaign. They are poised, professional, and practical. One of their super powers is their high EQ, which allowed them to partner with me and successfully navigate our highly matrixed and consensus driven org. They also have an excellent sense of humor! I loved working together and look forward to more opportunities to collaborate in the future!

Museums and Institutions
about 1 year ago
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