Who We Are
With over 30 years of expertise, Lockard & Wechsler Direct (LWD) is an independent marketing agency with a core focus on total video performance.
LWD’s team of 100+ planning, buying and analytic professionals oversee $500MM annual media billings from clients over a wide range of industries including home services, healthcare, e-commerce, travel, and retail.
Powered by strategic tools and customized proprietary attribution technology, LWD delivers real performance impact and maximizes media responsiveness & efficiency across the more than 200 concurrent advertising campaigns they manage in the market. LWD is committed to providing expert data analysis and invests over $2 million/year on syndicated research and related system development.
LWD's clients benefit from:
- SmartMatch 360™: A proprietary attribution system that measures campaign impact across Total Video for all KPIs.
- Frequent Reporting: Weekly or daily reports to offer deeper insights and quicker action, as opposed to the industry standard of providing updates monthly.
- Targeted Rate Efficiency: Long-standing relationships and strong negotiation skills ensure the best value for optimal impressions.
- Comprehensive Strategy: Creation of a Total Video strategy, instead of a singular channel focus.
- Dedicated Team: Executives actively engage in analyzing performance and provide top-tier attention.
As the most experienced performance marketing agency, LWD brings an unparalleled level of marketplace knowledge, complete transparency on campaign metrics, and significant savings (delivering ~40-60% lower CPMs allowing budgets to stretch further).
Whether it’s linear, connected TV/OTT, online video or display advertising, LWD’s omni-channel capabilities are strengthened not only by a strong dedication to research and reporting, but also to long-term partnerships with vendors and decades of negotiation clout.