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An Agency Built for Challenger Brands

At LOOMIS, we help challenger brands find their hidden strengths and create ideas that turn them into real marketplace advantages. Challengers don’t win by copying competitors, so we invent new communication strategies tailored to each client’s unique market perspective, and then we deliver work that moves customers.

We have a simple philosophy: Never underestimate the underdog. After all, challenger brands may not be the top dogs in their categories, but they're resourceful. And they have the heart, guts, and desire to take on that top dog. That’s where LOOMIS comes in. We challenge underdogs to think differently and find new ways of doing things. We help them find their voice, and make sure they’re heard. And we urge them to blaze trails the top dogs won’t, or simply can’t, to make sure they stand out from the pack. Underdogs inspire us. At LOOMIS, we exist to help challengers win.

LOOMIS. The voice of the underdog.


Just a little sampling ...

Please visit our website for a full gallery of our work, and check out our social accounts, too!

Client Reviews (2)


Budget Range
less than $20,000

With Goodcents being a 27-year-old brand, we were looking for an in-depth engagement to address our current brand and the revitalization to stay relevant to today’s consumers. LOOMIS’s ImagiBrand™ process was very thorough and well communicated. From the start, I was given information about the process and what to expect each step of the way. They conducted a competitive assessment, a current branding evaluation, and listened to our leadership team and loyal customers. In the end, we received a branding package that included strategy, creative execution, and a personality that is elevating our brand today.

Vice President, Marketing
Goodcents Deli Fresh Subs
Marketing and Advertising
over 6 years ago
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