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A Customer Experience Agency.

Helping clients transform and grow their businesses using empathy and behavioral intent.

Macquarium, Inc. helps our clients create transformative customer experiences for a digital world. Our design thinking approach delivers both customer and business success by exploring the common ground between customer needs and business objectives to inspire innovative customer experiences. We help you uncover insights by bringing empathy, know-how, creativity and curious minds to the planning table.

We help you select the technology platforms to enable your digital self-service and automation capabilities. Then we activate your digital platforms with insights-driven experiences to drive engagement, conversion, and loyalty. Our team ensures that goals are established, metrics clearly defined and that the appropriate tracking mechanisms are in place to test and optimize against. We also offer data and insight driven experience optimization services.

Services include:

o Research & Insights
o Competitive Analysis
o Customer Journey Mapping
o Service Design
o Customer Experience Strategy
o Assessment, Planning, and Roadmaps
o Digital Marketing, Product & Service Experiences
o E-commerce and Product Information Management Platforms
o Workforce Enablement & Portals
o Marketing Automation Content, and Personalization Platforms
o Launch Planning and Execution
o Demand Generation Strategies
o Content Marketing Strategy and Production
o Next-gen Loyalty Programs
o Analytics Set-Up and Measurement
o Experience Testing and Optimization

Over the past 26 years, we have worked with regional and national brands such as NCR, First Advantage, Worldpay, Alabama Power, Orkin, Mercedes-Benz Stadium, Lowes, Recall, Cummins, Agilysis, Krispy Kreme Donuts, Georgia Natural Gas, and more.

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