About Maricich Healthcare Communications
Marketing Medical. Communicating Care.
In this era of healthcare reform, Maricich is one of the few marketing communications agencies in the country to work with major brands across the healthcare ecosystem—hospitals, medical groups, payers, medical device manufacturers, pharmaceutical companies and strategic healthcare suppliers. This allows us to leverage the challenges of today’s medical marketplace into opportunities to help our clients gain market share.
Edward-Elmhurst Healthcare. Transforming a merger into a movement
Located in the Chicago suburbs, Edward and Elmhurst hospitals were undergoing a merger. Maricich was brought in to develop a unified brand, promoting their collective strengths through an awareness campaign.
Maricich created “Healthy Driven” as the brand positioning platform. These two words exemplified Edward-Elmhurst Healthcare’s willingness to do whatever it takes to move health forward in their communities. Celebrity racecar driver Danica Patrick was brought on as the perfect embodiment of the brand’s traits of determination, drive and passion for a healthy lifest