Our first relationship was with an entire industry.
Promiscuous? Perhaps. But who wasn't in the '80's?
It was 1985, and we just happened to be in Atlantic City when the gaming industry got hot and heavy on the east coast, and we were caught in the inferno of leisure and destination marketing.
After years of facing all kinds of heat, we've learned the best way to keep a relationship going is not to put out fires. It's to start them, throw some gas on the flames and invite everyone over for a cook out
That's how we turn clients into friends, and friends into highly recruited CMOs who invite us to party in other industries.
Promiscuity has its perks.