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Who we are and why we do it.

Just like brands that are constantly evolving, we challenge the status quo every day.

As the country’s largest independent brand consultancy, we’ve been at the forefront of redefining how brands are made and experienced since 1971.

Our ever-growing capabilities mean that we are continually advancing how we help our clients to deliver powerful experiences, create purposeful cultures and tell compelling stories. The net result is hard-working brands that move people.

We’re independent — both in spirit and in ownership.

Unbound to tradition and shareholders, the freedom to do what’s right has fueled our success for the last five decades — and it’s what will fuel us for the next five. It’s why thousands of clients and our 100+ team members choose to work with us: They value our aptitude for thinking further, moving faster and working closer.

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