Response Marketing

Carolyn and the Response Marketing team have been a huge asset to our small non-profit, the Charlotte Helen Bacon Foundation.
Since our organization's inception in 2013, Response Marketing has helped us rebrand three times, each time pro bono. Each rebranding required significant work as our organization evolved, grew, and changed lanes. This team has so much heart and patience and provided enormous guidance when we needed to familiarize ourselves with how vital branding could be.
We are so grateful for this agency's creativity and the value they have brought to our organization.
Thank you Carolyn and Team.

JoAnn Bacon

Founder and Director

Charlotte Helen Bacon Foundation

Non-Profit Organization Management

We were in the process of a complete rebranding and needed a new website to not only amplify our new brand name and strategy, but to uniquely stand out in a competitive market segment.

Armed with only a new logo and strategy guide, Response brought the brand to life in a creative way that exemplified the passion and focus that we wanted our brand to represent.

Overall, the Response team was easy to work with and quickly grasped our brand’s new identity, suggesting new ideas and design concepts that greatly improved the website design and roll-out.

I would highly recommend Response.

Mark Romanowski

VP of Global Marketing

illumynt

Computer Hardware

I have absolutely loved working with Response for three reasons:
1. They helped me take an idea and develop it into a full media company, outlining the concrete steps and action items I needed to take in order to get there. Their action-oriented advice was top notch. For example, they helped me create KPIs that benefited both me and my company

2. Creativity. Their team thought outside the box to come up with fresh ideas

3. Personable. I truly enjoy working with everyone on this team. They are GREAT people and therefore work doesn't feel like work.

I cannot recommend Response enough!

Jamie Mittelman

Founder

Flame Bearers

Media Production

In 2020, CitySeed partnered with Response Marketing on a new look that represent our organization’s mission and our ecosystem of food programs.

This rebrand was a culmination of a year-long collaborative process between CitySeed’s team and Response Marketing. Over the year, Response led CitySeed through a series of brand identity workshops and exercises to clarify our identity, audiences, and values. This process built upon CitySeed’s core belief that a just food system is foundational to a thriving community, and crystallized the need for a brand that visually reflects our food-system wide approach.

Throughout the process, CitySeed and Response Marketing strived to honor the organization’s history and identity, while also showcasing our progress. CitySeed’s main logo was given a facelift, representing new beginnings and close bonds.

Response Marketing was deeply in touch with CitySeed and what our needs were as a long standing organization in a period of evolution and growth. We were always impressed by the thought and rationale behind their recommendations. David and Tanya were wonderful to work with and did a stellar job of exploring our vision, history and transforming that into a cohesive brand identity that we are beyond excited to put forth. We cannot thank them enough.

Read more about the process and Response's work here:
https://cityseed.org/rebrand/

Cortney Renton

Executive Director

CitySeed

Food & Beverages

The team at Response knows our brands, business strategy and industry as well as we do. Which is why we consider them more like teammates than mere agency partners. There's no task too small nor challenge too big that I would be uncomfortable asking their help with. Just a great, scrappy, creative group to work with. Check out their work with the recent launch of our virtual brand Savage Burrito as a perfect example of their talent.

Dan Wheeler

Chief Marketing Officer

Uncle Julio's Restaurant Group

Restaurants

We worked extensively with Response to produce, launch and grow McAfee's hit podcast, "Hackable?".
Carolyn, David, and Julia have been phenomenal collaborators on all aspects of the series. They've put together the best paid-promotion plan for a podcast we've ever seen, developed the most eye-popping show graphics we've ever seen, and built the coolest podcast website we've ever seen (featuring genius hacker-themed easter eggs). This team really knows their stuff and is a true pleasure to work with.

Steve Pratt

Co-founder

Pacific Content

Marketing and Advertising

I have worked with Response for many years, and they continue to impress. Carolyn and her team have consistently brought McAfee business-savvy and effective thought leadership and demand gen ideas, both for the consumer as well as enterprise business units. I have truly valued this partnership, where no project is too big or too small.

Our most recent joint project was to develop and launch the Hackable? Podcast with completely original content. This was Carolyn's brainchild; suggested to me (the client) over lunch one day. I recognized it as a brilliant way to bring customers new content that would educate and entertain, ultimately meant to shore up customer loyalty and NPS. The planning and development was a year in the making, and initial success has been overwhelming. Throughout the process, Response went above and beyond to guide us in best practices for the podcast content, website, launch, and promotion.

Throughout the years of working together, I can attest that Carolyn and her team stay on top of current trends in exceptional marketing and communications. Furthermore, she pulls together the best talent available for each and every project.

There is no doubt I will continue to work with Response in years to come, and you should too.

Judith Kemp

Sr. Director, Consumer Marketing

McAfee

Consumer Services

Responsive, creative, organized, strategic with breakthrough ideas. These are some of the reasons Response Marketing won Vendor of the Year from our team, Uncle Julio's Mexican From Scratch. I have worked with Response Marketing for close to five years and their ideas and initiatives remain fresh and relevant. The Response Marketing group are a very important part of our team/family and I look forward to what the future holds.

valerie voges

Marketing Manager

Uncle Julio's Mexican From Scratch

Response approaches each new project with a fresh perspective and strategic mindset. I believe that their strength is in working with a variety of clients in different verticals. They aren't experts in marketing for any one specific business or industry, but their expertise lies in how people interact with brands. What makes people follow a brand on social media, spend more time on a website, engage with a brand in physical and digital spaces. They think like consumers and develop stand-out strategies that to achieve your marketing goals. I knew they were the right agency when they were able to take a 35 page excel spreadsheet and turn it into a beautiful piece of collateral that people want to read. I expected to receive something well designed and laid out, but this truly exceeded my expectations and through a variety of other digital and creative projects they have kept that standard.

Tarra Del Chiaro

Director of Marketing

Accurate Lock and Hardware

Building Materials

I have been working with Response for a few years now. Initially when i started my business, i had requested them to build a website and design a logo for my company. My expectations were not only met, they were far exceeded. Responses attention to detail, and communication process are impeccable. It has been three years now since my company has been up and running. There is not a week that goes by I do not receive a compliment on our brand, or our web design. All that credit is due to the diligent work of the Response team!!

Victor Marini Jr

Owner

Marini Custom Paving & Masonry

Construction

The task at hand was developing a new website for an established restaurant brand known from coast to coast. We needed an agency to develop a new website that told the brand's 85+-year-old story, honing in on the history of what makes the brand, but yet modernizing it for new generations.
Response stepped up to the challenge. Completely redesigning the site from its wireframe and technology to its content and imagery. Large projects such as new websites are not always easy, but working with the Response team, made the process seamless and easy to understand at each step.

Krystina Nataloni

Director of Marketing

Food & Beverages

I've been fortunate to collaborate with the Response team on a wide variety of projects over the past several years. This team is fantastic to work with and truly have become creative and strategic partners with me and my customers to ensure the most effective and creative outcomes are achieved. The team is always prepared to think outside of the box and propose new and unique marketing tactics to achieve our goals and to help push us towards embracing new marketing trends. They remain involved throughout the entire process from inception through execution and even through measuring success and debriefing on lessons learned. I have really enjoyed working with this team and seeing all of their great ideas come to life, all while driving meaningful results!

Ryan C. Beaupré, MBA

Senior Manager, Strategic Marketing & Customer Experience

Consumer Goods

When I joined Uncle Julio's a little over a year ago, Response was already well-established and doing great work.
We've been consistently impressed with the quality of their strategic thinking, knowledge of the restaurant category, and focus on results.
More important than anything, Response does very good creative work that helps to build our brand and increase our sales.

David Ellis

Chief Brand Officer

Uncle Julio's Mexican from Scratch

Restaurants

I've worked with Response for over 10 years and they just keep getting better and better. Outstanding account management, creative, strategic and skilled in all Marketing functions. This one-stop shop brings client-service to another level and delivers beyond expectations. It matches the fast pace of our Silicone Valley needs and the out-of-box thinking.

Irma Sandoval

Marketing Manager, Latin America

Logitech

Consumer Electronics

As a consultant for a luxury brand, we were looking for a solution to a partner/asset communication tool with a limited time frame for delivery. I had worked peripherally with Response with other brands and asked them to propose some create solutions to help deliver the right tool for us. They jumped right to it and delivered an incredible solution that was fulled implemented on-time, on-budget and has been winning the praises of everyone who uses it.

Kate Neary

Marketing Consultant

I started working with Response Marketing when I was heading up strategic partnerships for Logitech. I selected Response to manage our integrated sports marketing campaign which included in-store, digital marketing and in stadium events. The campaign generated a 30% increase in revenue. I've been working with Response for over 10 years for B2B and B2C campaigns and programs. As the Global Lead for the AWS Partner Network, the campaign we developed drove 8,000 new partner network members in only 4 months. I've managed B2B lead generation campaigns with a range of budgets and tactics and measured all campaigns to a positive ROI. I also utilized their video services for AWS and Centrify testimonial videos for lead generation and prospecting. Overall I would highly recommend Response Marketing for digital, video, campaign, branding or any integrated campaign program. They have a stellar creative team and they bring a range of knowledge from various industries, so the look and feel of their creative is fresh and well targeted.

Teresa Dodson

Computer Software

My band The Alternate Routes hired Response Marketing to rebuild our brand and redesign our website. I could not be more pleased with the work they did. In my situation, I am in charge of 5 VERY opinionated people, particularly when it comes to how we are portrayed online. Response Marketing was able to navigate between many different opinions and aesthetics and deliver a product that exceeded our expectations. As our most detail oriented member said when the project finally launched, "They made us look cooler than we actually are." That makes my job easier. I could not be more pleased. - Eric Donnelly. The Alternate Routes.

Eric Donnelly

President

The Alternate Routes

Music

Response has been an outstanding partner for Sikorsky Credit Union. They've helped us increase brand awareness, improved our digital campaigns, and provide valuable performance reporting so we can quickly make adjustments when necessary. They are always available and are super responsive.

Ken Ferrari

SVP/Chief Experience Officer

Sikorsky Credit Union

Banking

Response Marketing designed a new logo for my law firm. They took my vision for the firm and produced a perfect product! It was a pleasure working with Carolyn and her team from start to finish.

renee bauer

Managing Partner

Bauer Law Group, LLC

Legal Services

We brought the Response team on as our agency of record and they not only consistently over-delivered for us but provided the help and expertise that we needed. I highly recommend using them for any marketing need. Thanks guys!

Private User

Marketing Manager

Sikorsky Credit Union

Financial Services

Regular status meetings and organized project plans ensured this massive project stayed on track. Response Agency delivered on all the items in our brief, and the team was a joy to work with. Everyone is happy with the campaign that Response created for us, and to date it's proving successful in market.

Melanie Hyde

Senior Product Marketing Manager

Computer Software

Response Marketing has been a trusted partner for the last 11 years. I've had the opportunity to collaborate with Response across two organizations and on multiple projects, ranging from new product campaigns to brand positioning strategy and development. Response is an extension of my marketing team.

Private User

Director, Marketing and Communications

Chemicals