Women-Owned Agencies on Agency Spotter
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SOHO Media
Marketing Strategy
OUR CREATIVE GENIUS IS OUR DIFFERENCE! - Winner of Agency Spotters 2020 Awards:
Ranked #2 Social Media Agency
Ranked #8 Branding Agency
Ranked #16 Digital Agency
The heart of SOHO Media has been beating in many different shapes and forms since 1995; and we have lived and breathed the energy and intensity of media and marketing every waking hour. Our job is to perform miracles on a daily basis and we do get a thrill out of seeing our work come to life. We love what we do, but we don't need to show boat it. Just like any group of professionals in any field of expertise, that's our job, that's SOHO. With a lot of coffee, hard work and a strong focus on one liners in the studio, we make it happen. No shortcuts, a thousand safety nets, wild shirts and loud shoes; we are different and we have no fear.
MEDIA BUYER - DESIGN - BRANDING - VIDEO - SOCIAL MEDIA - DIGITAL - EMAIL - WEB
Our tenacious approach to fighting for our clients is legendary and our work ethic is unsurpassed. Our strength is to create opportunities and work the science hard, to make every piece fit. It starts with a need, moves to an idea, forms into a creative structure then the campaign grows legs and gets to work. We have a strong focus on moving SOHO into new circles and to build on a well resourced business that can work at maximum capacity, with clients on any scale, delivering optimum service every day.
THIS IS OUR OPPORTUNITY. THIS IS OUR TIME.
Anything is Possible, Welcome to SOHO.
Multiple Cities
Underscore Marketing
Healthcare Marketing
ARE YOU SURE YOUR MEDIA INVESTMENTS ARE DELIVERING ON YOUR BUSINESS OBJECTIVES? - It's a challenge to figure out the right KPIs and get the right metrics for media programs. Underscore delivers ROMI-focused insights and media optimizations with both AI and human intelligence to ensure your advertising campaigns produce the strongest results -- beyond what AI-alone can yield.
Working with Underscore means you'll have a team of experts focused on media strategy, planning, buying, management, and measurement across all forms of consumer media from digital to traditional print, broadcast, out of home, mobile, social, and content marketing. You'll also have a partner with deep expertise in Non Personal Promotion (NPP) in all media.
Reach your exact target audience with every nuance you desire. Specialties include hyper-targeting health conscious consumers, patients with conditions ranging from minor to severe and/or rare diseases, health care professionals (HCPs) including PCPs, specialists, nurses, and caregivers.
Noteworthy Recognition for Outstanding Campaign Performance:
>4 TGas awards for campaign performance:
-->2016 Physicians Campaign Paid Search Efficiency – Best in Benchmark (Saxenda)
-->2014 Paid Search Engagement Rate (Effient)
-->2014 Paid Search Cost Per Engagement (Effient)
-->2013 Best in Benchmark for 2012 consumer and healthcare professional digital marketing performance (Benicar)
>2017 Gold in PM 360 Trailblazer in the PROFESSIONAL WEBSITE/ONLINE INITIATIVE for Tresiba® HCP Digital Launch Acceleration & Evolution
>Deals of Distinction award for negotiation
Noteworthy Recognition for Leadership and Company Growth:
>5x Inc. Magazine 5000 Honoree
>Inc Magazine 2015 Top 100 Women-Led Companies in America (#23)
2016 Future 50
>Lauren Boyer, CEO, inducted into KPMG/University of Michigan QuantumShift program in 2016 and remains an active fellow
Multiple Cities
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