Sportivo

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Sharp Eye on the Latino Consumer

Launched in 2003 as one of a few sports-focused public relations agencies to emerge in the explosive U.S. Latino marketing field, today Sportivo (derivative: sports and deportivo) helps sports and lifestyle brands connect with the country’s largest minority group, with a sharp focus on the Latino male consumer.

Through strategic marketing and communications, Sportivo connects consumer brands, sports properties and athletes with strategic opportunities aimed at U.S. Latino consumers.

Projects

Key Contacts

Client Reviews (3)

Great experience with knowledgeable guys!

We chose to work with Mario and Jose because we wanted to highlight and honor our local Latinx fans while doing so in a respectful and authentic manner. That's where Sportivo came in. They were able to guide our direction and voice so that our fans felt catered to. We threw a Grand Finals watch party, "Zocalo", in the heart of LA with all local Latinx small business owners, from the food and drink, to art sellers, down to the chair vendor! I'd highly recommend working with them.

Joy Chao

Director of Marketing

Sentinels

Entertainment

11 months ago

Results driven with outstanding relationships with lifestyle and sports media

I worked with Mario Flores and his team at Sportivo for over twelve years. Project after project they delivered with great media coverage, stellar onsite event management, and support. I admired Sportivo's unique approach to communicating Nike's product launches and initiatives.

Jacie Prieto Lopez

Communications Director

Nike/Hurley

Apparel & Fashion

11 months ago

Results Driven, Goes Above and Beyond

Mario and his team were a pleasure to work with during my time at Red Bull. They were communicative, honest and hard-working. I'd recommend their services to any business looking for a top multi-cultural agency in Los Angeles.