Sharp Eye on the Latino Consumer
Launched in 2003 as one of a few sports-focused public relations agencies to emerge in the explosive U.S. Latino marketing field, today Sportivo (derivative: sports and deportivo) helps sports and lifestyle brands connect with the country’s largest minority group, with a sharp focus on the Latino male consumer.
Through strategic marketing and communications, Sportivo connects consumer brands, sports properties and athletes with strategic opportunities aimed at U.S. Latino consumers. In 2021, our work for adidas and the launch of a new Mexico national soccer team jersey was awarded "Best Multicultural Event Campaign" by Event Marketer magazine.
Projects
