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About McKinney

McKinney offers unmatched odds helping our clients achieve extraordinary results. Since 2003, McKinney has dominated the Effie Awards, the world’s preeminent recognition of communications-driven business success, helping 25 clients across 24 categories win Effie recognition 99 times. McKinney ranks 9th of 309 agencies for Effies won over this time period.

We start with a very simple philosophy. People care more about themselves than they care about brands. And they tend to pick categories before they choose brands. So, for a brand to achieve its full potential, it has to connect with what brings people to the category in the first place.

When we create a brand experience that exceeds category expectations, you win.

We get there through a rigorous approach that starts with clarity about the real challenge that marketing can address and stays focused on measurement and continuous improvement.

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