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Culture

Culture

Qualitative Insights

CULTIVATE BRAND VALUES - We are a brand strategy firm with a unique perspective on how brands become great. We recognize that viewing brands in their larger cultural context is critical to establishing branding itself on a sustainable basis. we’re all beholden to the realities of business and we recognize and respect the honest motive of profit – it’s a part of why we do what we do. but just a part. we believe the key to a future world of better brands lies in recognizing, respecting and cultivating the tapestry of world cultures in which they operate today. all that’s required is what we like to call “enlightened self interest”. ultimately, we feel it’s about recognizing the distinction between wealth and riches. We focus company leadership on a profitable growth strategy via sustainable brand positioning that puts people back into the equation by aligning brand and customer values. guided by social & cultural insight, we help you turn consumers into customers. our global experience with anthropology, ethnography, semiotics, and social media research informs each successful client outcome. we accomplish this through the application of cultural discovery and understanding to the most important challenges and opportunities facing brand and corporate leaders. We believe that... A world of customers is sustainable, a consumer world isn’t You must understand your most valuable customer Brands are accountable to society as a whole beyond their customers Brand value is a direct result of a brand’s values Brands should be who they say they are ‘brand schizophrenia’ is a risk when leadership changes

Atlanta
Pinpoint Logic

Pinpoint Logic

Qualitative Insights

WHY WE'RE UNIQUE - Pinpoint is a design strategy group in portland, oregon. we help companies identify opportunities and hidden niches, then design engaging products that fill them. We get the question more than any other — what is it, exactly, that you do? it is, of course, a completely fair question. at a basic level, we learn about you and the people who care most about your work. with a fundamental understanding of both, we design ways to thoughtfully connect you both. It sounds simple. That said, the complexities of business problems, company structure, deadlines, budgets and internal organizational challenges often force project teams to forget the very people they are designing a product or service for. Similarly, we work to gain a rich understanding of your audience. we like to meet these people. we want to hear about their lives. how do they live their lives? what do they do every day? why do they do these things? this sort of information paints a much larger picture of a person—they transform from users to people. viewing business through the eyes your people reframes the problems, understanding, design, and indeed the complexity of your work. This perspective shift is what motivates us. it provides the foundation for everything we do for our clients. our process of constant learning, testing, and refining along the way has helped our clients develop new relationships with their people — cisco, intel, department of defense, stanford university, nike and mercy corps.

Portland
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