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Lopez Negrete Communications

Lopez Negrete Communications

Marketing Strategy

ABOUT LOPEZ NEGRETE COMMUNICATIONS - We are a full-service marketing and advertising agency with capabilities across the customer journey. Our capabilities include brand leadership, business analytics, strategic planning, research, omnichannel creative development and production, customer experience management, community management, social listening, experiential, SEO/SEM, and loyalty marketing. In addition, we are built around a strategic core of Consumer Insights, Business Analytics, Research and Channel Planning. Our Strategic Business Planning Unit (SBPU) ensures that we provide measurable business return on cultural intelligence by turning consumer insights into liquid ideas that engage. Capabilities and processes that are foundational to the SBPU include focus group research (facility in-house), segmentation, targeting, omnichannel planning, brand architecture implementation, consumer profiling, business case development, opportunity sizing, direct response analytics, measurement performance, and reporting. Another unique capability is to balance the efficiency vs. the effectiveness of a national campaign at a local level. We believe that any effective marketing ends up impacting a consumer in a local address (physical or IP). Having serviced Fortune 100 corporations, with very complex, matrixed organizational structures and business dynamics, we have developed a method to understand the nuances of each regional market, and to what extent marketing efforts can be produced cost-effectively and augmented with hyperlocal overlays to be truly effective. Currently we have the following clients on our roster: Walmart; Sam’s Club; Unilever; Bank of America; United Airlines; Fiat Chrysler Automobiles; Motiva Enterprises, Phillips 66; CenterPoint Energy; Lone Star College; McDonald’s; Riviana Foods; Iora Primary Care; CICA Life; the City of Houston; and Harris County.

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