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Think Critically. Act Creatively.

Smarthinking Inc. is an integrated brand development agency with a distinct focus on real estate and hospitality. Our task is to solve business challenges through the creation of compelling brands.

We believe everything communicates. Every single thing you share with the world sends a message to the senses, literally . A remarkable brand will carefully craft each element to live in concert with one another.

Inspiration doesn’t strike like lightning. It is not dispersed by the gods. It typically shows up after hours of mind-numbing study of the same page of ideas. Only after endless consideration does true inspiration enter the picture. You have to “think” about it. A lot. And anyone who says otherwise is full of it.

Yet, creativity does not give us a license to be pompous or exasperating. We aren’t above understanding our partners’ financial goals, operational needs, key investor concerns, or any other business nuance. Because if it is important to you, it is important to us. We lead our clients, back them up, and safeguard their brands.

Client Reviews (1)

Smarthinking Inc.: focused, detail-oriented, analytics-driven


Smarthinking Inc. is among the most focused advertising groups that I have ever worked with. As a Client Partner who works with various agencies and clients in the luxury real estate sector, I see Mark and Amber Natale’s calm demeanor and attention to detail as a breath of fresh air. Their candor and enthusiasm about their clients demonstrates an intimate knowledge beyond the basic needs and goals of an ad campaign. This has created a foundation of engagement and collaboration from the start, and has made it easy to recommend the best possible programs for their client.

During our work together, Smarthinking Inc. has utilized analytics and facts to help steer the decision making process. If something isn't working, or if one aspect is outperforming others, they communicate this in a clear manner, making sure to reference their analytics as the driving force behind the results. At the same time, they'll also look for solid audience and product data before trying new initiatives. While they will go to great lengths to explore new opportunities for their client, they will only move forward with items after they've been thoroughly vetted and analyzed.

I would welcome the opportunity to work with Mark and Amber on any advertising and marketing initiative, and would recommend their services to any client in need.

Client Partner, Real Estate
The Wall Street Journal
over 6 years ago
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