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About Traction

Traction was named the #1 Independent Agency in the United States in 2014 by iMedia and won a silver Small Agency of the Year award from Ad Age in 2013.

When it comes to your brand, it's the experience that matters. And great experiences can happen anywhere. Audiences are now empowered to consume media and information on their own terms, and they do—voraciously. Our job is to create interactions that allow consumers to delight in the moment. Might be through TV, or print, or a mobile phone. When it comes to your brand, your customer doesn't distinguish the medium. Neither do we.

Projects

Marketing people actually want

Today's consumers are not just harder to reach... they're actively taking steps to block your marketing. We make content and experiences they actually want to consume.

Client Reviews (3)

Traction is a great boutique agency that understands the challenges of today’s digital world.

Branding

Rating
Overall
Creativity
Quality
Value
Communication
Budget Range
$$$$$
greater than $200,000

From the beginning, I knew Traction was a great fit because they immediately understood our challenges. We were a new product and still evolving, but Adam (CEO) and Theo (Creative Director) were very good about articulating the challenges we faced and helped us clarify our product and choose a lane.

What I liked about Traction was I had all the resources of a big agency but in a package of a boutique agency. If I needed X they had it. If I needed Y they did it. When I needed creative, Theo would show up, and when I needed account services, Adam would show up.

Traction was extremely valuable and made a big contribution to our company.

Senior Director of Marketing
Megastar
Entertainment
4 months ago

Traction uncovered the things I didn't know that I didn’t know.

Rating
Overall
Creativity
Quality
Value
Communication
Budget Range
$$$$$
greater than $200,000

When I met Traction, they understood what we needed at the time and came to the table with a bunch of creative ideas. They did their homework. Their relationship building was excellent. Their power of listening was exceptional. It was a really good project, and they did terribly terribly well.

There was a moment, an outstanding tipping point, when I knew I had chosen the right agency. We were going through concept generation with them and they had presented to the executive group. Traction nailed the meeting and clearly presented what their solutions would deliver. That moment was a validation, because I knew I had picked the right agency, but getting a response from the executive board was a true validation.

In terms of results, we were working in channels Bank of America hadn’t worked in before, so there were no benchmarks. Our company being relatively risk averse, Traction was able to blow the targets out of the water 10x. They were spectacular.

Creative Director (Digital)
Bank of America
Banking
4 months ago

Traction delivered on relevant brand positioning and breakthrough ideas.

Rating
Overall
Creativity
Quality
Value
Communication

We needed an agency fulfill our mandate to create more brand relevance among younger consumers and needed a progressive, digital focused agency. Traction fulfilled those requirements. As well, the location of the agency was aligned to one of our regional brand’s focus to maximize on consumer relevance.

We knew we made the right choice when they presented back our mandate in their words – they got it with rigorous understanding.

The campaign is not in market yet, but they have so far delivered on relevant brand positioning and breakthrough ideas.

Sr. Director of Marketing
Riviana
Food & Beverages
4 months ago
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