Portland Creative Agencies

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Struck

Struck

Branding
(1)

WE BELIEVE IN MAKING BRANDS GREATER THAN - Over 30 years ago, Antonio Damasio sought to undermine a prevailing belief among his colleagues—the belief that logic yielded good decisions and emotion led to bad decisions. Observing a group of people who (because of a specific brain trauma) had lost the ability to register emotional reactions, his assumption was they’d be able to filter out the emotional noise often attached to decision-making. They’d be like Mr. Spock—cool, rational and incapable of error. Something completely different happened. Damasio found that without emotion, the facts were overwhelming and nearly meaningless. There was no emotional context for their decision-making process. No markers to indicate whether a previous experience had yielded good, bad or indifferent results. The new understanding was this: Emotion doesn’t hinder our decisions, it enables them. It clarifies the logic and provides a roadmap for desirable results. What does this have to do with us? With our clients? Everything. Logic alone won’t convince our clients’ audiences to choose their brand. And logic alone won’t help clients choose to work with Struck. That’s why we’ve spent our careers fighting for emotion—crafting work that connects with an audience on a level that goes beyond feature, function and bang-for-your-buck and we thrive in that space. So, we know that we’re probably not the logical choice. And we wouldn’t have it any other way.

50 - 100 Staff
Multiple Cities
Northwest Media Collective

Northwest Media Collective

Web

ABOUT NORTHWEST MEDIA COLLECTIVE - At Northwest Media Collective Inc., we provide agency level support with the focused attention of a small company. We have some of the best web and digital media talent here in the Northwest. Not only do we have skilled designers, but all of our designers have been small business owners. We know how to be creative to help a business succeed online. Whether it's a website, a tv commercial, or a custom-built iPhone app, we can help plan a solution that is right for you. We are small and local with a broad reach. We maintain connections with many folks locally, and around the world, including: web developers, programmers, designers, marketers and copywriters for international ad agencies, branding specialists, content producers, ethnographers and market researchers. We use a multifaceted approach to overall management; and we customize this approach based on scope, budget and duration of the project. We consider these important variables and choose the best people for the project based on their qualifications and availability. We are flexible and smart, plus we genuinely care about people and delivering a strong message that is on point and authentic. We are nerdy about web & video technology (can’t get enough, do it for fun in our free time and stay ahead of the curve) but personable about everything else (the human connections are what drive us). Perhaps this is why our company was invited to be one of the first to try out Google Glass before it hits the market.

< 10 Staff
Vancouver
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