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Our Name Says It All

Trajectory is a specialist health + wellness branding and marketing agency using every moment as an opportunity to move B2C and B2B customers, brands and businesses upward to a new destination.

For some clients, reaching a new destination means launching a new brand into the skincare market, introducing a new state-of-the-art surgical facility or creating a new vitamin and supplement brand. For others, its a rebranding of a health system to better deliver on the promise of value based healthcare or for a professional skincare brand to cut through the noise of a crowded market. And often, jumpstarting an existing business through content marketing and social media, a new approach to marketing healthcare services or improving a brand's digital marketing presence.

For all, it’s about finding pathways to new brand growth, engaging customers more deeply and standing out from the crowd. Our clients span the health + wellness continuum – health systems, hospitals, physician groups, associations, payers, clinical trials, medical and beauty devices, skin care products and supplements. These are the brands and audiences we know best, and have helped grow better business for clients since 1999.

Projects
Client Reviews (3)

Top Notch Advice, Guidance and Planning, Strategically and Creatively

Social Media

Rating
Overall
Creativity
Quality
Value
Communication
Budget Range
$$$$$
$20,000 - $60,000

Chose the agency for their ability to execute to a plan and a budget. And for the creativity and tactical advice we were provided with during the search for an agency.
We needed to end the project very early in our engagement due to issues with our UK licensing partner, so while I can't speak to concrete provided results, the initial planning process and first deliverable left me convinced we would have been very very happy with the finished product / results delivered to us by end of 2017.

Managing Director America's ManCave Men's Grooming
ManCave USA
Cosmetics
over 1 year ago

Trajectory Agency 'nails' the concept for our project

Marketing Strategy

Rating
Overall
Creativity
Quality
Value
Communication
Budget Range
$$$$$
$20,000 - $60,000

After years with working with agencies, large and small, I found an agency that understood immediately the concept, look and feel of an often difficult service line - cancer - to bring to the public. They designed a campaign that was meaningful, beautiful and really reached our audience. They were easy to work with, responsive and adept at creative.

When they were able to bring to life the stories of 22 breast cancer survivors and tie it to the hospital cancer center - "We vs C" resonated with all our target audiences. I knew when I saw the first draft of creative boards that I had chosen the right agency. I look forward to a continued relationship.

RWJBarnabas Health
Hospital & Health Care
over 1 year ago

Energy, focus and passion, and the creative chops & branding expertise to propel a business forward

Marketing Strategy

Rating
Overall
Creativity
Quality
Value
Communication

We were a very small team with a rapidly approaching deadline for the launch of our new clinical skincare line. In just under 6 months, Trajectory was able to quickly on-board, refine our go-to-market strategy and execute a two-prong plan targeting both consumers and dermatologists. Trajectory leveraged their strong skincare experience to help shape our positioning, and develop a campaign, collateral materials and website that resonated with consumers, professionals and retailers alike. I was consistently impressed not only by their expertise, nimbleness and dedication, but also by the partners that they brought to the table. For a small business like ours, Trajectory proved to be an invaluable resource and I relied heavily on them as an extension of my own brand team. In fact, after the launch we retained Trajectory’s services not only as our social media AOR, but also to help manage the day to day execution of our plan. I appreciated their passion for our brand as well as their willingness to collaborate with our other agency partners. I highly recommend them.

Director of Marketing
AB Brands LLC d/b/a Advanced Beauty, Inc.
Consumer Goods
over 1 year ago
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