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Our Name Says It All

Trajectory is a hybrid brand consultancy / marketing agency that exists to unlock the potential for health and wellness brands to leave their mark on the world.

Since 1999, our industry focus has resulted in strong market knowledge, understanding of emerging trends, our clients’ businesses and audiences and an ability to deliver faster success.

Our clients span healthcare organizations, health and wellness products and services, skin care and beauty. These are the industry segments and consumer, professional and patient audiences we know best.

As an agency, our solutions help clients shape and guide the trajectory of their brands and businesses. We do this by crafting and aligning purpose, culture, strategy, design, communication and digital experience — so everything comes together to strengthen the connection between a brand and its audiences.

For some clients, our growth trajectory begins with launching a new mass market skincare range, a new destination med spa or a state-of-the-art surgical facility. For others, it's a rebranding of a health system, a global company specializing in clinical trials technology, or a repositioning of a professional skincare brand. And still for others, energizing existing health system, physician group and fertility benefits businesses through integrated programs of strategy, design, marketing and digital.


Branding & Marketing Projects

All of these projects reflect our promise of using every moment to guide the trajectory of our client's brands and businesses. We do this by crafting and aligning purpose, culture, strategy, design, communications and experiences.

Client Reviews (5)

Energy, focus and passion, and the creative chops & branding expertise to propel a business forward

Marketing Strategy


We were a very small team with a rapidly approaching deadline for the launch of our new clinical skincare line. In just under 6 months, Trajectory was able to quickly on-board, refine our go-to-market strategy and execute a two-prong plan targeting both consumers and dermatologists. Trajectory leveraged their strong skincare experience to help shape our positioning, and develop a campaign, collateral materials and website that resonated with consumers, professionals and retailers alike. I was consistently impressed not only by their expertise, nimbleness and dedication, but also by the partners that they brought to the table. For a small business like ours, Trajectory proved to be an invaluable resource and I relied heavily on them as an extension of my own brand team. In fact, after the launch we retained Trajectory’s services not only as our social media AOR, but also to help manage the day to day execution of our plan. I appreciated their passion for our brand as well as their willingness to collaborate with our other agency partners. I highly recommend them.

Director of Marketing
AB Brands LLC d/b/a Advanced Beauty, Inc.
Consumer Goods
almost 7 years ago
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