Back to home page

Our Name Says It All

Trajectory is an integrated branding and marketing agency specializing in healthcare + wellness.

We believe the best way to build a brand that matters is to understand a simple truth — if you want to stand for something, you can't stand for everything. So we put a stake in the ground around the industry segments we know best.

Our clients span healthcare systems, hospitals, physician and medical practices, healthcare services and technology, skin care, beauty and wellness companies. These are the industry segments and consumer, professional and patient audiences we know best and have been immersed in since 1999.

As an agency, we exist to shape and guide the trajectory of our client's brands and businesses. We do this by crafting and aligning purpose, culture, strategy, design, communication and digital experience — so everything comes together to strengthen the connection between a brand and its audiences.

For some clients, our growth trajectory begins with launching a new mass market skincare range, a new destination med spa or a state-of-the-art surgical facility. For others, it's a rebranding of a health system, a global company specializing in clinical trials technology, or a repositioning of a professional skincare brand. And still for others, energizing existing health system, physician group and fertility benefits businesses through integrated programs of strategy, design, marketing and digital.

Projects

Branding & Marketing Projects

All of these projects reflect our promise of using every moment to guide the trajectory of our client's brands and businesses. We do this by crafting and aligning purpose, culture, strategy, design, communications and experiences.

Client Reviews (3)

Top Notch Advice, Guidance and Planning, Strategically and Creatively

Social Media

Rating
Overall
Creativity
Quality
Value
Communication
Budget Range
$$$$$
$20,000 - $60,000

Chose the agency for their ability to execute to a plan and a budget. And for the creativity and tactical advice we were provided with during the search for an agency.
We needed to end the project very early in our engagement due to issues with our UK licensing partner, so while I can't speak to concrete provided results, the initial planning process and first deliverable left me convinced we would have been very very happy with the finished product / results delivered to us by end of 2017.

Managing Director America's ManCave Men's Grooming
ManCave USA
Cosmetics
about 2 years ago

Trajectory Agency 'nails' the concept for our project

Marketing Strategy

Rating
Overall
Creativity
Quality
Value
Communication
Budget Range
$$$$$
$20,000 - $60,000

After years with working with agencies, large and small, I found an agency that understood immediately the concept, look and feel of an often difficult service line - cancer - to bring to the public. They designed a campaign that was meaningful, beautiful and really reached our audience. They were easy to work with, responsive and adept at creative.

When they were able to bring to life the stories of 22 breast cancer survivors and tie it to the hospital cancer center - "We vs C" resonated with all our target audiences. I knew when I saw the first draft of creative boards that I had chosen the right agency. I look forward to a continued relationship.

RWJBarnabas Health
Hospital & Health Care
almost 2 years ago

Energy, focus and passion, and the creative chops & branding expertise to propel a business forward

Marketing Strategy

Rating
Overall
Creativity
Quality
Value
Communication

We were a very small team with a rapidly approaching deadline for the launch of our new clinical skincare line. In just under 6 months, Trajectory was able to quickly on-board, refine our go-to-market strategy and execute a two-prong plan targeting both consumers and dermatologists. Trajectory leveraged their strong skincare experience to help shape our positioning, and develop a campaign, collateral materials and website that resonated with consumers, professionals and retailers alike. I was consistently impressed not only by their expertise, nimbleness and dedication, but also by the partners that they brought to the table. For a small business like ours, Trajectory proved to be an invaluable resource and I relied heavily on them as an extension of my own brand team. In fact, after the launch we retained Trajectory’s services not only as our social media AOR, but also to help manage the day to day execution of our plan. I appreciated their passion for our brand as well as their willingness to collaborate with our other agency partners. I highly recommend them.

Director of Marketing
AB Brands LLC d/b/a Advanced Beauty, Inc.
Consumer Goods
about 2 years ago
Back to home page