ABOUT US - Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 25 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking. Today, we are 1,100 employees across 11 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader. We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.
BRINGING HUMANITY TO THE DIGITAL AGE SINCE 2000 - Tribal Worldwide is an idea agency with a passion for technology. At the heart of our positioning is a single mantra that guides everything we do: Bringing Humanity to the Digital Age. We revolt against a blind pursuit of ideas or tactics that utilize the latest technology just because it’s the latest technology. We don’t aspire to make shiny objects that are left to tarnish on the shelf because consumers never use them. We exist to connect consumers and brands in meaningful ways that drive business results. These connections are always driven by powerful ideas, and powerful ideas are always a result of insights into human nature, brand essence, business strategies, and relevant technologies. Sometimes our ideas take the form of advertising or content. Sometimes our ideas take the form of always-on platforms. And, sometimes our ideas take the form of innovations to product or service designs. Because powerful ideas must sometimes live as individual tactics, we organize our way of working into a proprietary Battle Planning process. We use these Plans to better align digital and traditional marketing strategies as well as coordinate a vast ecosystem of digital touch points and interactions in ways that achieve specific and measurable objectives. The Battle Planning process is collaborative, analytical, and practical.
CO-ACTIVATION POWERED BY OMNICOM - Our four equal disciplines of advertising, public relations, digital and social all report to one profit center. This equal balance means that every discipline has an equal voice, and Bright Red has the ability to truly prescribe what will work for your brand without prejudice to the solution. Our solutions are based on individual client needs, not the limitations of a traditional agency structure. It’s a model we call CO-ACTIVATION and we put it to work for clients such as Pilot Pen, Domino Sugar, Hunter Fan, Dollywood, Cooper Tire, Krystal and Cayman Islands. The benefit of working with an Omnicom agency is seamless integration with a multitude of powerful companies, generating a resounding impact as a result of the purchasing power and incredible resources available to their agency partners. Bright Red is part of the Omnicom Collective, a group of highly creative and independent minded agencies that bring unique and distinctive benefits to their clients.
THE WORK, THE WORK, THE WORK - BBDO MPLS opened its doors over 80 years ago – as the first outpost of the BBDO network, which now has over 280 offices worldwide. Since then we’ve been proud to serve as both a cornerstone and springboard for the Twin Cities advertising industry. Today our team of almost 50 produces an impressive roster of digital and traditional work for clients including 3M, Berkshire Hathaway HomeServices, our longstanding collaborators at Hormel Foods focusing on iconic brands such as SPAM Brand, Hormel Chili, Skippy and Dinty Moore. We specialize in behavior-changing ideas. Central to our philosophy is the belief that creativity is an economic multiplier. Business results are impacted by myriad factors, but combining great work with a great brand can push results exponentially higher than either in isolation. We start with a strategy-first, consumer-centric process built from behavioral observations and insights. Then we craft the work to ensure it is breakthrough, distinctive and motivating to change consumer behavior and drive business results
WE ARE THE SIMPLICITY COMPANY. - Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential.
WHY WE'RE UNIQUE - In a world full of increasing complexity and change, we embrace the inconvenient truth that humans do not make decisions logically and rationally. Businesses hate unpredictable people because they cannot calculate their behaviors. Today, clients are looking to agencies to help grow their business and growth requires getting consumers to behave predictably. Instead of following the crowd and turning human beings into data points, DDB is doubling down on creativity. We believe, and always have, that creativity is the most powerful force in business. Because creativity speaks to the emotional, not the rational, DDB places creativity at the center of everything we do. We know emotion, at scale, is the way to achieve growth, so we drive growth for our brands by giving them an Emotional Advantage—making lots of people feel the same thing at the same time—because when we successfully harness emotion, it’s possible to engage consumers on what unifies us all. We achieve this with work designed to appeal to emotion in order to achieve a rational goal. Creative that doesn’t make sense—until it does.
WHY WE'RE UNIQUE - In a world full of increasing complexity and change, we embrace the inconvenient truth that humans do not make decisions logically and rationally. Businesses hate unpredictable people because they cannot calculate their behaviors. Today, clients are looking to agencies to help grow their business and growth requires getting consumers to behave predictably. Instead of following the crowd and turning human beings into data points, DDB is doubling down on creativity. We believe, and always have, that creativity is the most powerful force in business. Because creativity speaks to the emotional, not the rational, DDB places creativity at the center of everything we do. We know emotion, at scale, is the way to achieve growth, so we drive growth for our brands by giving them an Emotional Advantage—making lots of people feel the same thing at the same time—because when we successfully harness emotion, it’s possible to engage consumers on what unifies us all. We achieve this with work designed to appeal to emotion in order to achieve a rational goal. Creative that doesn’t make sense—until it does.
WHY WE'RE UNIQUE - Goodby Silverstein & Partners is a full-service advertising agency based in San Francisco. We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.
IMPACT TODAY'S EMPOWERED HEALTHCARE CONSUMERS - Daggerwing Health is a healthcare marketing and communications agency focused on improving health outcomes for healthcare consumers. Since 2004, Daggerwing Health has helped health and wellness clients across CPG, technology, biotech, pharma, advocacy, hospital systems, and device categories create and launch healthcare brands, drive multi-channel lead generation and acquisition, design and implement experience programs and use behavioral data to pin-point go to market strategy.
ABOUT US - In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action. This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution.
DIGITAL. INTEGRATED. GLOBAL. - A global leader in marketing and communications and one of the industry’s most recognized public relations agencies, Fleishman-Hillard Inc. has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. Fleishman-Hillard continues to live by the code of ethics we established on day one. They’re guiding principles we believe should never go out of style — mutual respect, teamwork and old-fashioned “client comes first” customer service. At the same time, the global tapestry of talent that is “our team” continues to cultivate new knowledge, growing and evolving along with an industry we’ve been an integral part of since 1946.
ABOUT US - We use data to connect brands with customers and drive profitable behaviors. Contact us when you want the confidence that comes from customer relationship marketing designed to improve performance and mitigate risk.
WHY WE'RE UNIQUE - We are Wolff Olins, a global agency creating transformative brands that move organizations, people and the world forward. For over 50 years, we’ve been delivering strategy, design and change to help advance organizations in moments of inflection. From imagining the new to re-imagining the established, our superpower is energizing organizations around opportunity and finding the confidence to act. We believe that brands have the power to move minds and improve our world. They connect people, ignite conversation and feed our imagination. As creative problem solvers, we tackle the most daring brand challenges to deliver meaningful commercial, creative and cultural impact. Our partners range in industry and size, including AOL, GE, GrubHub, London 2012, McKinsey & Company, The Met, New York City, (RED), Spotify, Uber and more. Recently our work has been honored by D&AD, Cannes Lions, CLIO, Fast Company’s Innovation Award and the Webby Awards. Wolff Olins doesn’t change the world, but we partner with ambitious leaders who do. Let’s see what we can accomplish, together.
DISRUPTION AND MEDIA ARTS - TBWA\Chiat\Day is part of TBWA Worldwide (www.tbwa.com) and has offices in New York, Los Angeles, Chicago and Nashville. TBWA is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as Auditoire, BEING, Digital Arts Network (DAN), eg+ Worldwide, The Integer Group® , TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel, Infiniti, Kraft, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy. TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
ABOUT ADAM&EVEDDB - adam&eveDDB is a unique communications company made up of people from advertising, design, digital, technical, social media and direct. We have a simple mission; to work with our client partners to make brilliant work that works. We are defined by having a highly interactive, open way of working - we have a fast-moving, fast-working and collaborative culture. We all sit together, intermingled so that we create a single family of skills to benefit our clients. Clients and the public respond powerfully to our work because we unlock the reasons why brands are loved and then create inspiring and hugely effective communications.
RETAIL AND SHOPPER MARKETING LEADER - The Integer Group is one of the world's largest promotional, retail, and shopper marketing agencies. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients.
MARINA MAHER COMMUNICATIONS - MMC is a next generation communications agency founded over 35 years ago, with marketing to women in our DNA. We are communication innovators who use the power of culture to grow and protect brands. At the same time, we are “Artfully Persuasive,” pioneering data in ways that unlock the power of influence. Our approach is unique and agile, allowing us to find and create the stories, content, and conversations that drive sales for all types of brands and companies. MMC has always been quietly ahead of the curve. How? We do more than just talk. We ACT. We’ve redefined what it means to be a communications agency inside and out, breaking down the boundaries of what communications can deliver. Over the last few years, MMC has been evolving: transforming the agency by leveraging the best of our PR heritage and pairing it with next generation offerings. We are different than our peers where it matters the most: in talent and organizational structure and in our approach to solving clients’ business challenges.
DISRUPTIVE IDEAS THROUGH MEDIA ARTS - TBWA creates and manages brand behavior in the modern world through Disruptive Ideas brought to life across the Media Arts landscape. Our focus is not only to be the best advertising agency network but also to be one of the most creative companies in the world. And with the world, and our network, growing even more complex, it is important to have common ground. Disruption is always our starting point for any brand, global or local. Not only does it drive the strategic development of our client solutions by challenging and overturning the conventions of any marketplace; it also creates a common language and understanding across our network for the brands we lead. Defining the Disruptive Strategy, however, is only half of the equation. The other half is to make sure that we craft an idea brief from the right perspectives and engage the right disciplines so that we make full use of the Media Arts landscape. Every agency in the TBWA network is fluent in Disruption and Media Arts. It means that we are all constantly evaluating and documenting the shifts in the media landscape and their impact on audience behavior. And it is this commitment that allows us to serve global brands differently than our competition. TBWA is ranked as a top-10 worldwide advertising agency and was recognized by Advertising Age in 2010 as the “Best International Network of the Decade.” Fast Company magazine placed TBWA 24th on its 2009 list of “The World’s 50 Most Innovative Companies” and as an Innovation All-Star in 2010.
ENERGY BBDO - Based in Chicago, Energy BBDO is a lead global agency offering within BBDO Worldwide, the world's most awarded agency network for creativity and effectiveness. The BBDO mantra has always been "The Work. The Work. The Work." In the absence of great work, nothing else matters. At Energy BBDO, The Work energizes people through the unique combination of evocative storytelling and experiences. Energized people engage with The Work, like when they shared Extra's "The Story of Sarah & Juan" over a million times on Facebook in a single week, driving over 75 million views before a dime was spent on media. Or when they made Ziploc the 2nd highest engaging brand on Pinterest by turning to the brand for tips and tricks for containing life's chaos. Or when they created and shared over 14 million new potato chip flavor ideas for Lay's, resulting in a $99 million sales increase. This type of consumer energy drives a brand's business forward, leading four of our clients to win 2015 Effie Awards for creativity that drives business success.
WHY WE'RE UNIQUE - At BBDO our mission is to create and deliver the world’s most compelling commercial content. We’re big, but nimble; traditional, yet innovative. Always creative. And always driven by this greater sense of purpose. How do we accomplish this? We are driven by our obsessive focus on The Work, The Work, The Work. The Work is what we do everyday to reinforce or change behavior – and lead to financial reward for our clients. The only work that matters to us is work that changes behavior.
ABOUT US - Doremus is the B2B specialist of the Omnicom Group. Nobody understands the complexity of B2B audiences and their community ecosystems as well as Doremus—and how to start conversations that drive demand. We connect people, cultures and businesses. Telling great stories with data-driven insights, we connect the dots, making people think, feel and act and have been doing so since 1903. With offices in New York, San Francisco, London, Frankfurt, Shanghai, Beijing and Hong Kong, we are a full-service, global agency wired to challenge the status quo—delivering state-of-the-art capabilities and cross-disciplinary thinking that not only positions clients but depositions the competition.
ABOUT CLM BBDO - CLM BBDO is an international advertising agency based in Paris. It is part of BBDO Worldwide has been named the "Most Awarded Agency Network in the World" by The Gunn Report for 5 consecutive years beginning 2005. It has also won the "Network of the Year" title at the Cannes Lions for half a decade. CLM BBDO has been recognised the most creative French agency in 2012 (Club des AD) and was the most awarded French agency at Eurobest in 2012. We are always happy to hear from bright talents in the creative and advertising worlds, so if you're curious like us, do get in touch...
WORLDWIDE COMMUNICATIONS LEADER - Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 14 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations.
ABOUT OMD - Most Creative Media Agency Network, 11 years in a row || Gunn Report Agency Network of the Year, 2016 || Festival of Media The Most Medaled Media Agency in Cannes, 2016 || Cannes Lions Global Media Agency of the Year, 2014 & 2013 || AdWeek As a part of the Omnicom Group, we represent $42.3 billion global clout, 100+ countries, 140+ offices, and 11,000+ employees. Our core philosophy drives us to deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.
ABOUT TRIBAL DDB - About Tribal Worldwide Tribal Worldwide, a global creative agency, is headquartered in New York City with 60 offices spanning 42 countries around the globe. Since its founding in 2000, Tribal has expanded and been recognized well beyond its digital roots. By 2005, Tribal was named Interactive Agency of the Year by Adweek and was heavily recognized at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. In 2007, Tribal was the first “digital” agency to be named Global Agency Network of the Year by Advertising Age and in 2009 was the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. The agency was recently inducted into The FWA Hall of Fame in 2012, an industry-recognized Internet awards program and inspirational portal that honors cutting-edge digital creativity. Tribal continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and discerning marketing solutions for today’s world. Tribal Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.
ABOUT PROXIMITY WORLDWIDE - WHO WE ARE Proximity Worldwide is the most awarded digital, direct and CRM global network. A network with 67 offices, in 50+ countries and over 2,500 staff. WHY CLIENTS HIRE US Our name is what we do. Proximity means bringing people and brands closer together. At Proximity we make brands more valuable to people. And people more valuable to brands. We dig deep into data and consumer insight to create powerful creative ideas that makes “the brand more valuable to people.” We leverage our origins in direct marketing and CRM to “make people more valuable to brands”. By using data and managing the relationship between the consumer and the brand, we create value for our clients. And the closer the relationship between a brand and its consumer, the more valuable it becomes.
BRANDS. MEET YOUR CUSTOMERS. - Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
TARGETING PROFITABLE GROWTH - We are experts in multi-channel customer acquisition who help our clients make complex targeting decisions, optimize marketing investment and generate profitable growth. WHAT WE DO We make targeting and channel integration simpler and more profitable by leveraging strategy, analytics and creativity. HOW WE DO IT We use lifetime value as a lens to focus on strategic marketing opportunities. We generate a Predictor Score and apply it to online and offline databases for modeling purposes. We segment your most valuable prospects based on needs, attitudes and behaviors and map each segment’s unique shopping pathway. We rank order customer acquisition marketing opportunities across multiple channels and recommend your most profitable strategy. We create highly engaging, breakthrough multichannel campaigns that leverage our proficient understanding of each channel and your prospects. WHAT MAKES US DIFFERENT Our experience in regulated markets like insurance, financial services, telecom and healthcare allows us to understand complex customer acquisition challenges that face marketers in these industries and others. We create unique solutions that optimize your marketing investment in response to your prospects’ behavior. We help you leverage data so you can rapidly and precisely recalibrate your marketing mix. We have the “can do” attitude of a small agency, and the resources and strength of Omnicom, the world’s most respected Agency network.
ABOUT US - Welcome to PHD. We launched as the first planning-led media agency in the UK in 1990 and today we have over 4,000 people in over 80 offices worldwide. Our agency has been built on a culture of smart strategic thinking, creativity and innovation that delivers effective solutions for the business needs of our diverse client base of local, national and international clients. Driven by our philosophy of ‘finding a better way’, we are renowned for being one of the most forward-thinking media agencies, by challenging convention and breaking new ground in communications thinking. PHD is today one of the most acclaimed media and communication agency networks. We were named Media Network of the Year 2016 & 2015 by Campaign magazine, Global Media Agency of the Year 2016 by AdWeek and Media Network of the Year 2016 by Cristal Festival. Our offices around the world are recognised too – from our founding office in the UK being named a Sunday Times ‘Best Company to work for’ for the past 3 years, through to over 50 Agency of the Year awards across the network in the same period. The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)
WHY WE'RE UNIQUE - Colenso BBDO has been producing world-class creative work for iconic local and global brands since 1969. We believe the most effective thing we can give our clients is great creative work. Everyone at Colenso has the same job – make the work great – and it’s that obsessive focus on The Work that distinguishes us. After winning more Cannes Lions than any agency in New Zealand’s history, we finished 2010 ranked 15th in the world in the Cannes Report, 20th in the world in the Big Won Report and 44th in the world in the Gunn Report. And after winning thirteen effectiveness awards including Best in Show at the New Zealand Effies, we were named Effectiveness Agency of the Year for the second year running. Our success has been sustained over the long term. We were the highest ranked agency of the 2000’s according to Campaign Brief, who named us New Zealand Agency of the Decade. These days, our focus is on progressive work that creates conversation around our clients’ brands. We have twice won a Cannes Integrated Lion, a coveted award reserved for the world’s most innovative creative thinking. And our work in the digital space has won us B&T Magazine’s Digital Agency of the Year in both 2008 and 2010, and Best in Show at the Asian Digital Media Awards in both 2009 and 2010. With brands we’ve helped build being rolled out internationally and our work now running in several global markets, we aspire to be considered one of the world’s great creative agencies.
WHY WE'RE UNIQUE - Welcome to PHD. We launched as the first planning-led media agency in the UK in 1990 and today we have over 4,000 people in over 80 offices worldwide. Our agency has been built on a culture of smart strategic thinking, creativity and innovation that delivers effective solutions for the business needs of our diverse client base of local, national and international clients. Driven by our philosophy of ‘finding a better way’, we are renowned for being one of the most forward-thinking media agencies, by challenging convention and breaking new ground in communications thinking. PHD is today one of the most acclaimed media and communication agency networks. We were named Media Network of the Year 2015 by Campaign magazine and our offices around the world are recognised too – from our founding office in the UK being named a Sunday Times ‘Best Company to work for’ for the past 3 years, through to over 50 Agency of the Year awards across the network in the same period. The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)
