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Showing 64 Qualitative Insights Agencies

Pinpoint Logic

Pinpoint Logic

Qualitative Insights

WHY WE'RE UNIQUE - Pinpoint is a design strategy group in Portland, Oregon. We help companies identify opportunities and hidden niches, then design engaging products that fill them. We get the question more than any other — What is it, exactly, that you do? It is, of course, a completely fair question. At a basic level, we learn about you and the people who care most about your work. With a fundamental understanding of both, we design ways to thoughtfully connect you both. It sounds simple. That said, the complexities of business problems, company structure, deadlines, budgets and internal organizational challenges often force project teams to forget the very people they are designing a product or service for. Similarly, we work to gain a rich understanding of your audience. We like to meet these people. We want to hear about their lives. How do they live their lives? What do they do every day? Why do they do these things? This sort of information paints a much larger picture of a person—they transform from users to people. Viewing business through the eyes your people reframes the problems, understanding, design, and indeed the complexity of your work. This perspective shift is what motivates us. It provides the foundation for everything we do for our clients. Our process of constant learning, testing, and refining along the way has helped our clients develop new relationships with their people — Cisco, Intel, Department of Defense, Stanford University, Nike and Mercy Corps.

10 - 49 Staff
Portland
Market Force

Market Force

Qualitative Insights

AT THE ROOT OF YOUR CUSTOMER INTELLIGENCE - Market Force is the leading provider of customer intelligence solutions and has brought a fresh twist and new excitement to customer experience research. Specialising in creating and delivering unique customer experience improvement programmes, we work with some of the world’s largest brands and retailers to help them stand out from the crowd. Utilising our leading edge, proprietary online live and dynamic Customer Intelligence Platform, our clients are able to easily understand detailed, reliable and meaningful insights from genuine customers. Working in partnership with our clients, our analysts and marketing teams convey data, identify the biggest influences in customer experiences, offer opinions, actionable insights and practical communication to all levels of their businesses. Our programmes measure, manage and improve customer experiences across all your customer touch points; leading to greater customer retention, improved average transaction values and increased customer advocacy. We work with hundreds of the world’s largest consumer companies helping them delight their customers and power their financial performance through customer intelligence—comprehensive insight into their stores and customers. Over the course of our work, we’ve uncovered the best practices that make these companies great and infused them into our Customer Intelligence Maturity Model (CIMM)—a roadmap to same store-sales growth. Using CIMM as the foundation, we provide an integrated suite of customer intelligence solutions— from mystery shopping and customer satisfaction to advanced analytics and decision support technology.

100+ Staff
Louisville
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