DESIGN THINKING FOR CUSTOMER INSIGHT - STORYLINE is an insights agency specializing in Design Thinking. Companies partner with us when they have identified a compelling opportunity to innovate and seek to better understand it through a people-centric lens. Our work ultimately empowers our clients to focus on what should be done for their customers, rather than what can be done; thereby shifting enterprise-level thinking from inside-out to outside-in. Our clients are innovators and their project stakeholders are change agents. If you're looking for breakthrough insight into your customers and need to rally your organization around the customer story, get in touch!
ABOUT US - Nous avons créé morphoblue pour développer les équipes et les marques de la chrysalide vers le papillon, assurer le succès de leur mutation en les aidant à se réinventer autour des nouveaux usages induits par la transformation digitale. Avec la passion pour des insights clients délivrés par des Marketers pour des Marketers, de la consultance et des recommandations stratégiques axées sur l’expérience et le Storytelling, des workshops avec vos équipes pour délivrer des plans stratégiques impactants et créatifs, des formations et des séminaires en social selling, du pitch commercial à la gestion des réseaux sociaux. Notre objectif est d’assurer le succès de votre stratégie, à l’ère du numérique, pour en faire un levier de performance, tout en gardant votre histoire au centre.
LEADING INDEPENDENT CUSTOMER EXPERIENCE RESEARCH FIRM - Second To None offers a comprehensive suite of integrated and stand-alone Customer Experience Management services, including Customer Feedback Surveys, Mystery Shopping and Brand Compliance Audits. Solutions are designed around our Holistic Customer Experience Management℠ methodology, where we model, measure and manage the customer experience to better align with your brand promise in order to create more authentic brand experiences. The result is practical business intelligence delivered in real-time. We empower your organization to proactively manage the customer experience by driving customer satisfaction, loyalty, advocacy and ultimately revenue.
WHY WE'RE UNIQUE - At Brandnographer we believe in applying design, research and technology to make the world a better place. Human-centered design forms the DNA for everything we do, and our people are the key. Our research constantly evolves to meet our client’s needs, and we integrate a number of proprietary research tools that empower companies with the tools they need to get better insights from their data and help them innovate more quickly than ever before.
ETHNOGRAPHIC & USER INSIGHT RESEARCH - dig generates insights and creates compelling insight communications (engaging films, thoughtful reports) to ensure that the insights spread throughout organizations. our insight communication tools help our clients build emotional intelligence, align disparate audiences, and incite growth.
ABOUT US - Vision Strategy and Insights is a full service market research consultancy that uses its cultural and trend expertise, along with customized and hybrid research approaches, to deliver segment and total market insights that grow client businesses. We build true partnerships via in-depth understanding of our clients’ business and brand challenges. We believe that brand synergy across ethnic groups is fundamental to winning new mainstream multicultural market. Executional expressions may vary by ethnic group but they should work seamlessly to support an overarching brand promise. We help clients build meaningful relationships and provide cross-cultural insights for integrated marketing strategies. We’re unique because we have the experience and internal expertise to understand the distinct and converging needs of multicultural segments and the total market. Contact us at [email protected] for more information and to review your next research project in this growing consumer segment.
RELATIONSHIP BRANDING™ - Implementing a unique approach to marketing that it calls Relationship Branding™, Emisare blends rigorous research, sharp strategic analysis and exceptional creative into traditional and new media communications programs that build strong bonds between its clients’ brands and their customers. Based in Greensboro, North Carolina, the company serves a diverse portfolio of companies in both the business-to-business and business-to-consumer categories. 2008-2009 Inc. Magazine Fast 5000 (#815) 2008-2009 Business Journal of the Triad Fast 50
INSIGHTS AND STRATEGY FOR HEALTHCARE AND TECHNOLOGY - Local Chapel Hill Company with global reach. Work with us to discover how your company can increase its innovation capacity via insights and strategic planning.
WHY WE'RE UNIQUE - Pinpoint is a design strategy group in Portland, Oregon. We help companies identify opportunities and hidden niches, then design engaging products that fill them. We get the question more than any other — What is it, exactly, that you do? It is, of course, a completely fair question. At a basic level, we learn about you and the people who care most about your work. With a fundamental understanding of both, we design ways to thoughtfully connect you both. It sounds simple. That said, the complexities of business problems, company structure, deadlines, budgets and internal organizational challenges often force project teams to forget the very people they are designing a product or service for. Similarly, we work to gain a rich understanding of your audience. We like to meet these people. We want to hear about their lives. How do they live their lives? What do they do every day? Why do they do these things? This sort of information paints a much larger picture of a person—they transform from users to people. Viewing business through the eyes your people reframes the problems, understanding, design, and indeed the complexity of your work. This perspective shift is what motivates us. It provides the foundation for everything we do for our clients. Our process of constant learning, testing, and refining along the way has helped our clients develop new relationships with their people — Cisco, Intel, Department of Defense, Stanford University, Nike and Mercy Corps.
EMPOWERING YOU WITH DATA - Right now there are conversations happening about your brand. Do you know what’s being said? MGO Marketing has been helping businesses like yours develop a compelling brand identity, gain deep customer insights and improve their employee engagement for over 29 years. Leveraging sophisticated market research techniques, we create smart strategies to grow your company's brand, revenue and profit. MGO Marketing empowers your business with targeted data to help your company plan, act and grow. Whether you are looking for a one-time project or a long-term process, we offer powerful, pragmatic solutions to your marketing and branding needs.
ABOUT MACKMAN RESEARCH MARKET RESEARCH AGENCY - Mackman Research are market research experts specialising in low volume, high quality market research.
- Brandtrust is a leader in deep social science led emotional research methods that reveal the unarticulated needs of consumers specific to your category and brand. Our trademarked methodologies discover what consumers and customers can’t tell us by tapping into the 95% of human behavior that is driven by the subconscious mind. For nearly two decades, Brandtrust has been trusted advisors for some of the world’s biggest brands and organizations helping them drive their business performance by identifying the often elusive and unspoken needs of their customers, leading to the creation of more emotionally engaged employees, brands and marketplace experiences and ultimately to happier, more loyal customers. Our work extends beyond traditional insight generation by employing storytelling techniques that help our clients socialize insights and ideas throughout their organization. We strive to provide a clear, coherent compilation of rich insight and strategy that squarely aligns with your consumer’s deep emotional drivers and motivations. Brandtrust will help you move beyond the voice and into the mind of the consumer, and understand their unarticulated needs. We promise to change the way you think about your customers and your business.
CATALYST IN ACTION - 1Lotus Market Research is an independent market research fieldwork agency, assisting fieldwork partners and Clients. 1Lotus Research specializes in delivering fieldwork services in B2B and healthcare segment across 30 countries across Asia, Middle East and Australia.
TRANSFORM YOUR BUSINESS THROUGH MARKET RESEARCH SOLUTIONS - Ready to Launch Research is a Los Angeles based boutique consultancy. We specialize in digital and in-person qualitative research. Our team of social scientists has expertise in ethnography, focus groups, IDIs, and online community management.
WHY WE'RE UNIQUE - At Tandem Associates, we deliver the expertise, insights and action plans that will transform your marketing initiatives into proven business success. We offer the perspective and objectivity to define the best strategy as well as the right people and resources to implement initiatives and see them through. So whether you're thinking of launching a new product, redefining your brand, or need help executing a strategy, we can help you get there quickly, thoughtfully, expertly.
ABOUT US - Formed in 2004, Brandspeak provides qualitative, quantitative and neuromarketing-based market research and brand strategy services. Our B2C and B2B clients range from small, UK start-ups to truly global organisations. Our offices are in London and Bristol and we have partner offices located around the world.
A PLACE OF UNDERSTANDING - Join the Dots is a full service, global consumer insight agency. We help clients make better business decisions through a deep understanding of people – understanding which comes from: • market-leading online communities and award-winning question tools designed with the digital generation in mind; • a unique approach to social intelligence which fuses social data with passive metering and direct asking techniques; • qualitative excellence gained through depth interviews and discussions, and observation of behaviour in real-time using mobile ethnography and video vox pops; • a dedicated culture and trends team who add context to deliver consumer centred foresight, cultural understanding and semiotics. Across community and ad-hoc projects, the elements of our insight ecosystem outlined above provide the flexibility to ask better questions, listen to organic conversations and observe real behaviour, in context.
WHY WE'RE UNIQUE - We are an Australian private company that is in the business of creating images and stories to help your company grow. Our specialty is business to business marketing and we develop innovative programs to differentiate your business and make it stand out from the crowded competition. MAP Marketing is a wholly owned Australian private company that has been in business for more than 21 years. Our company's specialties include: online portals, online retail sites, business events, business communications, business research and business publications. Our national client base includes professional associations, professional practices, technology companies, healthcare facilities, educational institutions, engineering and land development companies. The Managing Director, Maria Charlton, is a Certified Practicing Marketer with the Australian Marketing Institute and holds a Bachelor of Commerce and Masters in Business Administration. She has extensive experience in strategic marketing, market research, business development and business publications.
ABOUT US - We do Market Research in all its forms. We do it to answer brand and marketing questions and come up with recommendations for change. For communication and advertising development. For brand and brand portfolio planning. For innovation projects. For anything where understanding people is critical. To bring that to life take a look through some of our projects. Have a challenge we can help with? Get in touch.
INVESTIGACIóN DE MERCADO Y CONSULTORíA DE MARCA - Observatorio 1987 es un hub de investigación de mercado y consultoría de marca que ayuda a empresas a generar impacto positivo. Hacemos investigación cualitativa, arquitectura de marca y programas innovación open-source junto con un ecosistema de talentos diverso que sumamos a la medida de cada desafío. QUALITATIVE RESEARCH Investigación accionable. Desk research (diagnóstico) Café virtual (focus group online) Café presencial (focus group en cámara gesell o espacios) Whatsapp Meetings (etnográfico digital) Videografías (análisis cultural) Social Media Exploring (exploratorio digital) Social Media Audit (análisis de contenidos digitales) Social Listening (tracking digital) Semiotics (análisis cultural) UX Test (productos digitales) GROWTH STRATEGIES Consultoría de crecimiento. Consumer Portrait (Segmentos) Brand Builder (Identidad) Portfolio Strategy (Gestión) Customer Journey (optimización) Stretchability Booster (extensiones) Road to Market (innovación) Motivational GPS (segmentación) Content Strategy (Accionables) Planning externo Planning training Workshop
WORLD LEADER IN SURVEY MONITIZATION - Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of market research surveys, global payments, and offers. In early April, social networking giant Facebook introduced Peanut Labs’ platform as one of the first three alternate ways for users to earn Facebook’s virtual currency, Credits. Peanut Labs is a fast-growing innovation, technology and social media monetization business. The company enables social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks. Peanut Labs has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation's Silver Innovation Award.
ABOUT DATAMARK INC. - DATA-DRIVEN ENROLLMENT MARKETING Datamark provides innovative, data-driven marketing exclusively to higher education. The company provides marketing research services, delivers full-service lead generation and management, and offers conversion marketing solutions designed to reach, engage and motivate prospective students.
ABOUT PASKILL STAPLETON & LORD - Paskill Stapleton & Lord is a full-service research, marketing and enrollment management firm specializing in results driven solutions for higher education. Founded in 1986, we’ve worked with over 400 liberal arts colleges, faith-based institutions, public and private universities, and United States service academies to develop marketing and enrollment programs that successfully recruit students. Our approach is comprehensive and holistic, taking into account how each marketing component affects the others. We focus on ROI. Specialties: o Advertising, Media Planning and Inquiry Generation o Enrollment Management o Recruiter Training and Staff Development o Admissions and Marketing Assessment o Market Research o Brand Positioning, Identity and Strategic Planning o Publication Design and Recruitment Communications Strategy o Website Assessment and Design o Photography and Video Production o Campus Map Illustration o New Media
VISIONARY TECHNOLOGY, CRITICAL THINKING - At Vision Critical we build online platforms that facilitate two-way communications with customers, employees and citizens in contexts ranging from market research to civic engagement. We help our clients ask better questions, listen more intently, and learn what the people they care about think and say. Over 600 organizations around the globe, including a third of the top 100 brands, have come to rely on the private online communities developed and supported through our cloud based software and global services. We are at the forefront of the smart, online communities movement, and are working with our customers to make conversations ever richer, more insightful and linking with their wider social data. We believe that the essence of consumer/citizen sentiment measurement is two-way dialogue - whether through structured surveys or guided peer-to-peer discussions. We combine the art of design, robust engineering and sector specialists to make this dialogue meaningful, efficient, and comprehensible. At Vision Critical we deploy over 2.5 million survey invitations per month across 26 languages. most of which involve the millions of consumers and citizens who are members of the online panels that we build and support. The cloud based software that powers these engagements is built around our Sparq ™ platform which matches an accessible user interface with fully featured modules for survey authoring, community management, discussion forums and reporting. As a solutions company we provide professional support services, either directly or through our partner channels, to enhance our technology. Our experts play a dual role; first, they guide and often execute client assignments using our software. Second, they play an integral role in the development of our platforms and applications. Vision Critical continues to invest heavily in R&D, new sales capacity and in IT infrastructure. With offices across North America, Europe , Asia and Australia, we offer a truly global perspective in almost every industry niche, from consumer goods, retail and technology to financial services, health, public affairs and media.
INTELLIGENCE APPLIED - TNS is the leading full-service custom market research agency in North America, delivering precise insights and actionable growth strategies that provide a vital competitive edge for our clients. TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups
INDUSTRY LEADERS IN MARKET RESEARCH, MAIL TRACKING & LIST SECURITY - The Hauser Group has been an industry leading provider of mail delivery tracking and list security services since 1991. Hauser also provides DDU tracing (Presence Program), catalog/information online request tracking, market research, and e-mail tracking services. Hauser uses a network of over 3000 agents across the United States and the world to track mail delivery campaigns for direct marketers. Hauser's real time delivery reports are necessary and vital in this era of instant feedback. With the USPS making postal cost cuts each year, it is more essential to be on top of the delivery patterns as they affect cashflow and response data.
ABOUT GROWTH ENGINE - Growth Engine is an Innovation Agency dedicated to helping thought leaders and their companies achieve sustained revenue growth through innovation. Growth Engine provides the following; new products or services, brand positioning, marketing strategic planning, vision and strategy workshops with company leaders, innovation process development, operations, and culture change. Growth Engine was founded by Bryan Mattimore and Gary Fraser. The combination of Bryan's skill as an industry-leading ideator, facilitator, author, speaker, and inventor of applied/focused ideation techniques, and Gary's 20 + years experience as an innovative, award-winning, consumer products marketer has created a unique, dynamic agency capable of working with organizations to develop exciting, new areas for growth. By providing continuous strategic innovation leadership to help with innovation efforts, the Growth Engine team ultimately leads organizations to become more innovative and develop more creative leaders.
ABOUT KENNA - Kenna is a marketing solutions provider, dedicated to helping marketers form more meaningful and lasting connections with customers. Our core credo: brands can achieve true differentiation by delivering real value with every interaction. Knowing what customers value and the passions that drive them is the key to igniting their interest, winning their trust and earning brand advocacy. Those insights guide our design of more engaging and relevant brand experiences, which we make possible through our integrated customer management solutions and services. The Kenna formula for marketing success: content that inspires and enables consumers – communications that suit the context of the moment – communities that are energized by the quality of the conversation – customers that are eager to stay connected.
ABOUT FLETCHER KNIGHT - Fletcher Knight Inc. is a global marketing consulting firm that promises to change the way you think about building brands. Using a new level of creative intelligence, we translate customer, consumer and expert insights into breakthrough ideas and strategies for growth. Founded in 2001, Fletcher Knight Inc. has innovated across both developed and emerging markets, including BRIC countries, to deliver growth to many of the world's leading brands and companies including: Avon, Alberto-Culver, American Greetings, Boehringer Ingelheim, Cadbury Schweppes, Colgate Palmolive, Food Lion, Gerber, Fortune Brands, Johnson & Johnson, Kohl’s, Kraft, L’Oreal, McCormick, Macmillan/McGraw Hill, Oregon Scientific, Pepsi, Pharmavite and Unilever. Our passion is to create inspiring and intuitive new consumer experiences at the intersection of physical, rational and emotional needs. Over the last ten years, our team of talented innovation growth specialists has crafted an approach called Experience-Based Innovation, which dramatically enriches the way we position brands and innovate. We deliver results that exceed benchmarks for success, while minimizing risk and increasing reward. Fletcher Knight Inc. is headquartered in downtown Stamford, CT. Visit our website to learn more – www.fletcherknight.com – or to read some of recent perspectives at http://www.fletcherknight.com/news.aspx .
CREATOR OF PREMIER SOFTWARE TOOLS FOR ONLINE RESEARCH - We’re creators of the premier software tools for online research…and we know how to use them. Founded in 1996, we were one of the very first companies to conduct a focus group online. It was over an AOL dialup connection (ask your grandma) in a New York City hotel room. Over the last decade, we’ve conducted over 16,000 qualitative market research sessions across all kinds of different industries and topics. The knowledge we’ve gained from our vast research experience is priceless. The good news is that we like to share.
WE DELIVER MARKETING INSPIRATION. - Added Value offers brand development and marketing insight services to blue-chip companies across all industry sectors. Globally and locally. What we provide is a powerful blend of intellectual rigour and inspired creativity. Our answers are sharp, strategic and grounded in insight. A crystal clear definition of the problem. An enlightened understanding of the consumer and the brand. A tight focus on the immediate actions required by the business and the longer term impact that needs to be achieved. A vision, a strategy, the perfect brief. Our solutions work. They demonstrate a deep understanding of your market, your business and your organisation. They are delivered by people who understand what it takes to drive ideas into the market. People who have sat where you sit and know how it feels. Our advice stands the test of time; it has the future inside it. Sometimes you need to predict the potential size of an opportunity. Sometimes it’s about imagining how you could transform a category. More and more, the focus will be on making a brand’s behaviour sustainable. We have built deep expertise in trends, cultural insight and sustainable marketing to ensure that our answers create lasting value. We make the complex simple and beautiful. Many great answers are lost in words. We distil each thought until it speaks for itself.
ABOUT US - GMG insights offers strategy, analysis, and research services for companies with complex B2B sales. GMG's client assignments generally fall into 3 buckets 1. Assessing Market Opportunity for new solutions or services: New product or service development Vertical and horizontal market extensions 2. Go-to-Market marketing strategies and tactics: Discovering pain points that drive action and adoption Gauging permission gaps Identifying purchase process Developing positioning and specific messaging 3. Brand assessment and development: Naming Creative testing For over 20 clients including Forrester Research, EMC, CA, Iron Mountain, PTC and Westcon Group we have studied and analyzed the IT infrastructure impact of cloud computing, mobility, virtualization, data storage, IT security and IT as a Service. Recent relevant studies conducted include: cloud adoption, data center automation, network service management, business service management, IT security adoption, data backup/recovery and protection, email archiving and SharePoint adoption. GMG has conducted hundreds of interviews with CIOs, VPs, Directors and Managers of IT Operations and Architecture, GCs, Chief Risk Officers, Chief Security Officers and Chief Compliance Officers and their staffs. We focus on the analysis, insight, positioning and strategies that drive compelling marketing programs and create tighter alignment with sales.