ABOUT ABSOLUTE MAGNITUDE - Absolute Magnitude is a hybrid agency conducting custom research, deep social listening, and data processing in order to inform breakthrough creative executions. Absolute Magnitude typically conducts an audit to better understand customer intent and then uses those insights to build campaigns that range from TV, guerilla, social content and 360 comms planning. Also, Absolute Magnitude is the definition of the brightness of a star.
DESIGN THINKING FOR CUSTOMER INSIGHT - STORYLINE is an insights agency specializing in Design Thinking. Companies partner with us when they have identified a compelling opportunity to innovate and seek to better understand it through a people-centric lens. Our work ultimately empowers our clients to focus on what should be done for their customers, rather than what can be done; thereby shifting enterprise-level thinking from inside-out to outside-in. Our clients are innovators and their project stakeholders are change agents. If you're looking for breakthrough insight into your customers and need to rally your organization around the customer story, get in touch!
LEADING INDEPENDENT CUSTOMER EXPERIENCE RESEARCH FIRM - Second To None offers a comprehensive suite of integrated and stand-alone Customer Experience Management services, including Customer Feedback Surveys, Mystery Shopping and Brand Compliance Audits. Solutions are designed around our Holistic Customer Experience Management℠ methodology, where we model, measure and manage the customer experience to better align with your brand promise in order to create more authentic brand experiences. The result is practical business intelligence delivered in real-time. We empower your organization to proactively manage the customer experience by driving customer satisfaction, loyalty, advocacy and ultimately revenue.
WHY WE'RE UNIQUE - At Brandnographer we believe in applying design, research and technology to make the world a better place. Human-centered design forms the DNA for everything we do, and our people are the key. Our research constantly evolves to meet our client’s needs, and we integrate a number of proprietary research tools that empower companies with the tools they need to get better insights from their data and help them innovate more quickly than ever before.
ABOUT US - Nous avons créé morphoblue pour développer les équipes et les marques de la chrysalide vers le papillon, assurer le succès de leur mutation en les aidant à se réinventer autour des nouveaux usages induits par la transformation digitale. Avec la passion pour des insights clients délivrés par des Marketers pour des Marketers, de la consultance et des recommandations stratégiques axées sur l’expérience et le Storytelling, des workshops avec vos équipes pour délivrer des plans stratégiques impactants et créatifs, des formations et des séminaires en social selling, du pitch commercial à la gestion des réseaux sociaux. Notre objectif est d’assurer le succès de votre stratégie, à l’ère du numérique, pour en faire un levier de performance, tout en gardant votre histoire au centre.
INVESTIGACIóN DE MERCADO Y CONSULTORíA DE MARCA - Observatorio 1987 es un hub de investigación de mercado y consultoría de marca que ayuda a empresas a generar impacto positivo. Hacemos investigación cualitativa, arquitectura de marca y programas innovación open-source junto con un ecosistema de talentos diverso que sumamos a la medida de cada desafío. QUALITATIVE RESEARCH Investigación accionable. Desk research (diagnóstico) Café virtual (focus group online) Café presencial (focus group en cámara gesell o espacios) Whatsapp Meetings (etnográfico digital) Videografías (análisis cultural) Social Media Exploring (exploratorio digital) Social Media Audit (análisis de contenidos digitales) Social Listening (tracking digital) Semiotics (análisis cultural) UX Test (productos digitales) GROWTH STRATEGIES Consultoría de crecimiento. Consumer Portrait (Segmentos) Brand Builder (Identidad) Portfolio Strategy (Gestión) Customer Journey (optimización) Stretchability Booster (extensiones) Road to Market (innovación) Motivational GPS (segmentación) Content Strategy (Accionables) Planning externo Planning training Workshop
- Brandtrust is a leader in deep social science led emotional research methods that reveal the unarticulated needs of consumers specific to your category and brand. Our trademarked methodologies discover what consumers and customers can’t tell us by tapping into the 95% of human behavior that is driven by the subconscious mind. For nearly two decades, Brandtrust has been trusted advisors for some of the world’s biggest brands and organizations helping them drive their business performance by identifying the often elusive and unspoken needs of their customers, leading to the creation of more emotionally engaged employees, brands and marketplace experiences and ultimately to happier, more loyal customers. Our work extends beyond traditional insight generation by employing storytelling techniques that help our clients socialize insights and ideas throughout their organization. We strive to provide a clear, coherent compilation of rich insight and strategy that squarely aligns with your consumer’s deep emotional drivers and motivations. Brandtrust will help you move beyond the voice and into the mind of the consumer, and understand their unarticulated needs. We promise to change the way you think about your customers and your business.
WHY WE'RE UNIQUE - Join our movement! http://www.facebook.com/StrawberryFrog StrawberryFrog is the global Cultural Movement agency. StrawberryFrog challenges the status quo with fragrant ideas and a steely resolve that combines culture, entrepreneurship, imagination and technology into Cultural Movements. Our competitive edge is developing Cultural Movement strategies for our clients, who are increasingly global brands. Our capabilities include - FrogLogic, our process to develop Cultural Movement strategies for our clients. - Anthropological research - Creative excellence on all platforms - Digital presence, social media, mobile expertise - Communications architecture/planning/investment modeling - NPD development - Global brand stewardship - Analytics and evaluation We believe brands can identify, crystallize, curate and sponsor Cultural Movements. When you have a Cultural Movement, you can do anything in a fragmenting media universe. We are a global company, with offices in Amsterdam, New York and Sao Paulo.
ABOUT US - Formed in 2004, Brandspeak provides qualitative, quantitative and neuromarketing-based market research and brand strategy services. Our B2C and B2B clients range from small, UK start-ups to truly global organisations. Our offices are in London and Bristol and we have partner offices located around the world.
WHY WE'RE UNIQUE - At Tandem Associates, we deliver the expertise, insights and action plans that will transform your marketing initiatives into proven business success. We offer the perspective and objectivity to define the best strategy as well as the right people and resources to implement initiatives and see them through. So whether you're thinking of launching a new product, redefining your brand, or need help executing a strategy, we can help you get there quickly, thoughtfully, expertly.
INSIGHTS AND STRATEGY FOR HEALTHCARE AND TECHNOLOGY - Local Chapel Hill Company with global reach. Work with us to discover how your company can increase its innovation capacity via insights and strategic planning.
ABOUT US - Vision Strategy and Insights is a full service market research consultancy that uses its cultural and trend expertise, along with customized and hybrid research approaches, to deliver segment and total market insights that grow client businesses. We build true partnerships via in-depth understanding of our clients’ business and brand challenges. We believe that brand synergy across ethnic groups is fundamental to winning new mainstream multicultural market. Executional expressions may vary by ethnic group but they should work seamlessly to support an overarching brand promise. We help clients build meaningful relationships and provide cross-cultural insights for integrated marketing strategies. We’re unique because we have the experience and internal expertise to understand the distinct and converging needs of multicultural segments and the total market. Contact us at [email protected] for more information and to review your next research project in this growing consumer segment.
WHY WE'RE UNIQUE - We are an Australian private company that is in the business of creating images and stories to help your company grow. Our specialty is business to business marketing and we develop innovative programs to differentiate your business and make it stand out from the crowded competition. MAP Marketing is a wholly owned Australian private company that has been in business for more than 21 years. Our company's specialties include: online portals, online retail sites, business events, business communications, business research and business publications. Our national client base includes professional associations, professional practices, technology companies, healthcare facilities, educational institutions, engineering and land development companies. The Managing Director, Maria Charlton, is a Certified Practicing Marketer with the Australian Marketing Institute and holds a Bachelor of Commerce and Masters in Business Administration. She has extensive experience in strategic marketing, market research, business development and business publications.
EMPOWERING YOU WITH DATA - Right now there are conversations happening about your brand. Do you know what’s being said? MGO Marketing has been helping businesses like yours develop a compelling brand identity, gain deep customer insights and improve their employee engagement for over 29 years. Leveraging sophisticated market research techniques, we create smart strategies to grow your company's brand, revenue and profit. MGO Marketing empowers your business with targeted data to help your company plan, act and grow. Whether you are looking for a one-time project or a long-term process, we offer powerful, pragmatic solutions to your marketing and branding needs.
RELATIONSHIP BRANDING™ - Implementing a unique approach to marketing that it calls Relationship Branding™, Emisare blends rigorous research, sharp strategic analysis and exceptional creative into traditional and new media communications programs that build strong bonds between its clients’ brands and their customers. Based in Greensboro, North Carolina, the company serves a diverse portfolio of companies in both the business-to-business and business-to-consumer categories. 2008-2009 Inc. Magazine Fast 5000 (#815) 2008-2009 Business Journal of the Triad Fast 50
WHY WE'RE UNIQUE - Pinpoint is a design strategy group in Portland, Oregon. We help companies identify opportunities and hidden niches, then design engaging products that fill them. We get the question more than any other — What is it, exactly, that you do? It is, of course, a completely fair question. At a basic level, we learn about you and the people who care most about your work. With a fundamental understanding of both, we design ways to thoughtfully connect you both. It sounds simple. That said, the complexities of business problems, company structure, deadlines, budgets and internal organizational challenges often force project teams to forget the very people they are designing a product or service for. Similarly, we work to gain a rich understanding of your audience. We like to meet these people. We want to hear about their lives. How do they live their lives? What do they do every day? Why do they do these things? This sort of information paints a much larger picture of a person—they transform from users to people. Viewing business through the eyes your people reframes the problems, understanding, design, and indeed the complexity of your work. This perspective shift is what motivates us. It provides the foundation for everything we do for our clients. Our process of constant learning, testing, and refining along the way has helped our clients develop new relationships with their people — Cisco, Intel, Department of Defense, Stanford University, Nike and Mercy Corps.
A PLACE OF UNDERSTANDING - Join the Dots is a full service, global consumer insight agency. We help clients make better business decisions through a deep understanding of people – understanding which comes from: • market-leading online communities and award-winning question tools designed with the digital generation in mind; • a unique approach to social intelligence which fuses social data with passive metering and direct asking techniques; • qualitative excellence gained through depth interviews and discussions, and observation of behaviour in real-time using mobile ethnography and video vox pops; • a dedicated culture and trends team who add context to deliver consumer centred foresight, cultural understanding and semiotics. Across community and ad-hoc projects, the elements of our insight ecosystem outlined above provide the flexibility to ask better questions, listen to organic conversations and observe real behaviour, in context.
CATALYST IN ACTION - 1Lotus Market Research is an independent market research fieldwork agency, assisting fieldwork partners and Clients. 1Lotus Research specializes in delivering fieldwork services in B2B and healthcare segment across 30 countries across Asia, Middle East and Australia.
TRANSFORM YOUR BUSINESS THROUGH MARKET RESEARCH SOLUTIONS - Ready to Launch Research is a Los Angeles based boutique consultancy. We specialize in digital and in-person qualitative research. Our team of social scientists has expertise in ethnography, focus groups, IDIs, and online community management.
ETHNOGRAPHIC & USER INSIGHT RESEARCH - dig generates insights and creates compelling insight communications (engaging films, thoughtful reports) to ensure that the insights spread throughout organizations. our insight communication tools help our clients build emotional intelligence, align disparate audiences, and incite growth.
ABOUT MACKMAN RESEARCH MARKET RESEARCH AGENCY - Mackman Research are market research experts specialising in low volume, high quality market research.
WE HELP BUSINESSES UNDERSTAND PEOPLE - We are the leading authority on consumer behaviour. With our deeper insight into what people really want, we inspire innovation in some of the world’s leading brands, agencies and organisations. We offer: Unrivalled insights throughout our global library and award-winning consultancy A unique approach blending research, trends and strategy into one simple service Cultural expertise that spans five continents and thirteen sectors
ABOUT DATAMARK INC. - DATA-DRIVEN ENROLLMENT MARKETING Datamark provides innovative, data-driven marketing exclusively to higher education. The company provides marketing research services, delivers full-service lead generation and management, and offers conversion marketing solutions designed to reach, engage and motivate prospective students.
ABOUT US - GMG insights offers strategy, analysis, and research services for companies with complex B2B sales. GMG's client assignments generally fall into 3 buckets 1. Assessing Market Opportunity for new solutions or services: New product or service development Vertical and horizontal market extensions 2. Go-to-Market marketing strategies and tactics: Discovering pain points that drive action and adoption Gauging permission gaps Identifying purchase process Developing positioning and specific messaging 3. Brand assessment and development: Naming Creative testing For over 20 clients including Forrester Research, EMC, CA, Iron Mountain, PTC and Westcon Group we have studied and analyzed the IT infrastructure impact of cloud computing, mobility, virtualization, data storage, IT security and IT as a Service. Recent relevant studies conducted include: cloud adoption, data center automation, network service management, business service management, IT security adoption, data backup/recovery and protection, email archiving and SharePoint adoption. GMG has conducted hundreds of interviews with CIOs, VPs, Directors and Managers of IT Operations and Architecture, GCs, Chief Risk Officers, Chief Security Officers and Chief Compliance Officers and their staffs. We focus on the analysis, insight, positioning and strategies that drive compelling marketing programs and create tighter alignment with sales.
FIND THE EXPERIENCES THAT MATTER - Stone Mantel is a leading brand and customer experience strategy consulting firm. We specialize in collaborating with clients to solve the biggest brand and experience challenges they face. Whether faced with major industry changes, operational challenges, communications issues or brand stagnation, Stone Mantel's approach with clients consistently unveils breakthrough information and business results to create customer experiences and meaningful brands that drive organizational success, product/service innovation and industry evolution. How we're different: *We are strategists, thought leaders and facilitators--we collaborate and co-create with our clients. *We identify existing customer behavior, expectations and perceptions and close any gap between what the customer's experience is of a brand compared to what an organization defines that brand to mean. *We use unique and proven research methodologies to help organizations overcome their greatest challenges and biggest questions. If an organization runs up against a seemingly impossible challenge, we are the ones to tackle it and turn the impossible into a new opportunity for great insight and success.
AT THE ROOT OF YOUR CUSTOMER INTELLIGENCE - Market Force is the leading provider of customer intelligence solutions and has brought a fresh twist and new excitement to customer experience research. Specialising in creating and delivering unique customer experience improvement programmes, we work with some of the world’s largest brands and retailers to help them stand out from the crowd. Utilising our leading edge, proprietary online live and dynamic Customer Intelligence Platform, our clients are able to easily understand detailed, reliable and meaningful insights from genuine customers. Working in partnership with our clients, our analysts and marketing teams convey data, identify the biggest influences in customer experiences, offer opinions, actionable insights and practical communication to all levels of their businesses. Our programmes measure, manage and improve customer experiences across all your customer touch points; leading to greater customer retention, improved average transaction values and increased customer advocacy. We work with hundreds of the world’s largest consumer companies helping them delight their customers and power their financial performance through customer intelligence—comprehensive insight into their stores and customers. Over the course of our work, we’ve uncovered the best practices that make these companies great and infused them into our Customer Intelligence Maturity Model (CIMM)—a roadmap to same store-sales growth. Using CIMM as the foundation, we provide an integrated suite of customer intelligence solutions— from mystery shopping and customer satisfaction to advanced analytics and decision support technology.
VOICE OF THE CUSTOMER - Geo Strategy Partners is a full service market research and strategy consulting firm serving industrial manufacturers, business-to-business service firms, and economic development agencies since 1992. Through our methodologies for revealing market insights and our frameworks for formulating dynamic strategies, we enable our clients to develop go-to-market strategies that drive profitable growth. Geo Strategy Partners excels at voice of the customer-driven market opportunity studies, competitive intelligence, strategic positioning, and go-to-market strategy development. Typically our clients are evaluating expansion into a new market sector, launch of a new product, strategically repositioning their business unit, developing a unifying corporate strategy, or innovating their business model to sustain or create competitive advantage. In most cases, they require a complete understanding of the voice of the customer, a thorough examination of the competitive landscape, and sound strategic analysis. Above all, we are responsive and dedicated to fulfilling all project objectives and helping our clients answer the most difficult strategic questions. Our research and strategy services truly help you determine “where you are…where you need to be… and how to get there.”
MARKET RESEARCHERS' CHOICE - Lightspeed Research (LSR) was founded in 2000 and is Headquartered in Warren, New Jersey. The company operates in North America, Europe, and Asia. LSR provides global online market research services, specializing in using the Internet as a data collection platform to provide research through building and maintaining panels subject to standards to ensure quality and representative sampling. Web and mobile technology combined with panels provide the foundation to support market research studies and specialty panels that range across industry sectors such as financial services, health care, business-to-business, automotive, family and more. LSR also provides custom panels to address specific client needs. In 2007, Lightspeed Research conducted over 20 million online surveys for clients. Lightspeed Research delivers valuable data to help clients make informed business decisions. With proprietary online panels throughout the world, our verified, engaged, and deeply profiled survey respondents can support research studies that vary in scope and complexity. Lightspeed Research’s expert Client Operations Team offers data collection services including survey design, sample management, programming, and reporting. The company has offices throughout the United States, Europe, and Asia Pacific. Lightspeed Research is part of Kantar, the information insight and consultancy division of WPP.
WORLD LEADER IN SURVEY MONITIZATION - Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of market research surveys, global payments, and offers. In early April, social networking giant Facebook introduced Peanut Labs’ platform as one of the first three alternate ways for users to earn Facebook’s virtual currency, Credits. Peanut Labs is a fast-growing innovation, technology and social media monetization business. The company enables social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks. Peanut Labs has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation's Silver Innovation Award.
WE CONNECT PEOPLE AND BRANDS IN POWERFUL WAYS - Sonic Boom, NATIONAL‘s digital arm, is focused on social engagement. Sonic Boom provides research, insights and analytics services, creative and strategic direction, digital assets and content production as well as community management and influencer relationship building. The firm’s goal is to become the leading player in Social and Digital space in major Canadian markets and internationally. Most recently, NATIONAL Public Relations entered into a partnership with Sylvain Perron and Richard Zeidel, two of Canada’s most highly experienced and renowned digital business leaders, to accelerate the expansion and growth of Sonic Boom Creative Media.
WHY WE'RE UNIQUE - D50 Media helps our clients win in Acquisition and “Activation” marketing. We leverage both traditional and digital media, including mobile platforms, to find your target customers more efficiently. We drive measurable results to help you win in highly competitive categories, where sometimes winning means finding “needles in haystacks,” or just a small audience for a specific product or service. We are different in the way we blend direct marketing know-how, strong analytics capabilities, creative talent, and multi-channel expertise, to optimize those critical first points of communication with customers. While some agencies focus on impressions, visits, or engagement, we go further to transition the consumer from being a hand-raiser to a customer. For d50, this means starting with a registration, a survey completion, or a “like,” and then moving to a revenue-generating transaction or confirmed appointment. We also have a “total customer” point of view. We recognize consumers are surrounded by messages and multi-channel connections every day, so our campaigns reach them in all relevant media to drive action and engagement. Blending science and art, we continually test and optimize, looking holistically at the media mix and messaging to find ways to achieve even stronger marketing ROI. Ultimately, we get results.
IDENTIFYING TRENDS IS JUST THE BEGINNING... - GDR provides the world’s leading consumer facing companies with the thought leadership they need to remain ahead. We do this with our access to a unique network of innovators in design, architecture and experiential marketing, which provides us with the primary material we need to make sense of the consumer world and accurately predict mid term trends. We produce the coveted Global Innovation Report. A distilled quarterly view of best-in-market retail and hospitality case studies, set within early stage consumer trends.