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Showing 63 Qualitative Insights Agencies

Pinpoint Logic

Pinpoint Logic

Qualitative Insights

WHY WE'RE UNIQUE - Pinpoint is a design strategy group in Portland, Oregon. We help companies identify opportunities and hidden niches, then design engaging products that fill them. We get the question more than any other — What is it, exactly, that you do? It is, of course, a completely fair question. At a basic level, we learn about you and the people who care most about your work. With a fundamental understanding of both, we design ways to thoughtfully connect you both. It sounds simple. That said, the complexities of business problems, company structure, deadlines, budgets and internal organizational challenges often force project teams to forget the very people they are designing a product or service for. Similarly, we work to gain a rich understanding of your audience. We like to meet these people. We want to hear about their lives. How do they live their lives? What do they do every day? Why do they do these things? This sort of information paints a much larger picture of a person—they transform from users to people. Viewing business through the eyes your people reframes the problems, understanding, design, and indeed the complexity of your work. This perspective shift is what motivates us. It provides the foundation for everything we do for our clients. Our process of constant learning, testing, and refining along the way has helped our clients develop new relationships with their people — Cisco, Intel, Department of Defense, Stanford University, Nike and Mercy Corps.

10 - 49 Staff
Portland
Pioneer Marketing Research

Pioneer Marketing Research

Qualitative Insights

PROVIDING CLEAR DIRECTION - Pioneer Marketing Research was born from the research experiences and transformation of Data Research Services - doing data processing, tabulation, and now full service marketing research for 30 years. The staff of professional researchers at Pioneer brings a wealth of knowledge, as well as years of experience. When faced with difficult questions about your business that keep you from moving forward, the Pioneer team can create innovative approaches to find the answers. We are a leading provider of employee and customer research. Using focus groups, web and telephone surveys, modeling, and traditional and proprietary analysis tools, in B2B and consumer marketing, we provide clear direction. Our values are spelled out in the relationships we establish with our clients, and our success is measured by their achievements. We strive to hire world-class researchers and create a culture that encourages creativity within, passion for, and commitment to the highest ideals of research and consulting. By applying and perfecting the best research practices, we help our clients make better business decisions – decisions that have the greatest likelihood of achieving their goals. Our clients have entrusted us with their proprietary information and plans, and we carefully guard that trust. In many cases our client relationships span more than twenty years and hundreds of research studies. We are a researchers’ research firm, a valued resource used by others in the profession to support their client research efforts.

10 - 49 Staff
Norcross
Vision Critical

Vision Critical

Qualitative Insights

VISIONARY TECHNOLOGY, CRITICAL THINKING - At Vision Critical we build online platforms that facilitate two-way communications with customers, employees and citizens in contexts ranging from market research to civic engagement. We help our clients ask better questions, listen more intently, and learn what the people they care about think and say. Over 600 organizations around the globe, including a third of the top 100 brands, have come to rely on the private online communities developed and supported through our cloud based software and global services. We are at the forefront of the smart, online communities movement, and are working with our customers to make conversations ever richer, more insightful and linking with their wider social data. We believe that the essence of consumer/citizen sentiment measurement is two-way dialogue - whether through structured surveys or guided peer-to-peer discussions. We combine the art of design, robust engineering and sector specialists to make this dialogue meaningful, efficient, and comprehensible. At Vision Critical we deploy over 2.5 million survey invitations per month across 26 languages. most of which involve the millions of consumers and citizens who are members of the online panels that we build and support. The cloud based software that powers these engagements is built around our Sparq ™ platform which matches an accessible user interface with fully featured modules for survey authoring, community management, discussion forums and reporting. As a solutions company we provide professional support services, either directly or through our partner channels, to enhance our technology. Our experts play a dual role; first, they guide and often execute client assignments using our software. Second, they play an integral role in the development of our platforms and applications. Vision Critical continues to invest heavily in R&D, new sales capacity and in IT infrastructure. With offices across North America, Europe , Asia and Australia, we offer a truly global perspective in almost every industry niche, from consumer goods, retail and technology to financial services, health, public affairs and media.

100+ Staff
New York
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