ABOUT ABSOLUTE MAGNITUDE - Absolute Magnitude is a hybrid agency conducting custom research, deep social listening, and data processing in order to inform breakthrough creative executions. Absolute Magnitude typically conducts an audit to better understand customer intent and then uses those insights to build campaigns that range from TV, guerilla, social content and 360 comms planning. Also, Absolute Magnitude is the definition of the brightness of a star.
DESIGN THINKING FOR CUSTOMER INSIGHT - STORYLINE is an insights agency specializing in Design Thinking. Companies partner with us when they have identified a compelling opportunity to innovate and seek to better understand it through a people-centric lens. Our work ultimately empowers our clients to focus on what should be done for their customers, rather than what can be done; thereby shifting enterprise-level thinking from inside-out to outside-in. Our clients are innovators and their project stakeholders are change agents. If you're looking for breakthrough insight into your customers and need to rally your organization around the customer story, get in touch!
LEADING INDEPENDENT CUSTOMER EXPERIENCE RESEARCH FIRM - Second To None offers a comprehensive suite of integrated and stand-alone Customer Experience Management services, including Customer Feedback Surveys, Mystery Shopping and Brand Compliance Audits. Solutions are designed around our Holistic Customer Experience Management℠ methodology, where we model, measure and manage the customer experience to better align with your brand promise in order to create more authentic brand experiences. The result is practical business intelligence delivered in real-time. We empower your organization to proactively manage the customer experience by driving customer satisfaction, loyalty, advocacy and ultimately revenue.
WHY WE'RE UNIQUE - At Brandnographer we believe in applying design, research and technology to make the world a better place. Human-centered design forms the DNA for everything we do, and our people are the key. Our research constantly evolves to meet our client’s needs, and we integrate a number of proprietary research tools that empower companies with the tools they need to get better insights from their data and help them innovate more quickly than ever before.
ABOUT US - Nous avons créé morphoblue pour développer les équipes et les marques de la chrysalide vers le papillon, assurer le succès de leur mutation en les aidant à se réinventer autour des nouveaux usages induits par la transformation digitale. Avec la passion pour des insights clients délivrés par des Marketers pour des Marketers, de la consultance et des recommandations stratégiques axées sur l’expérience et le Storytelling, des workshops avec vos équipes pour délivrer des plans stratégiques impactants et créatifs, des formations et des séminaires en social selling, du pitch commercial à la gestion des réseaux sociaux. Notre objectif est d’assurer le succès de votre stratégie, à l’ère du numérique, pour en faire un levier de performance, tout en gardant votre histoire au centre.
INVESTIGACIóN DE MERCADO Y CONSULTORíA DE MARCA - Observatorio 1987 es un hub de investigación de mercado y consultoría de marca que ayuda a empresas a generar impacto positivo. Hacemos investigación cualitativa, arquitectura de marca y programas innovación open-source junto con un ecosistema de talentos diverso que sumamos a la medida de cada desafío. QUALITATIVE RESEARCH Investigación accionable. Desk research (diagnóstico) Café virtual (focus group online) Café presencial (focus group en cámara gesell o espacios) Whatsapp Meetings (etnográfico digital) Videografías (análisis cultural) Social Media Exploring (exploratorio digital) Social Media Audit (análisis de contenidos digitales) Social Listening (tracking digital) Semiotics (análisis cultural) UX Test (productos digitales) GROWTH STRATEGIES Consultoría de crecimiento. Consumer Portrait (Segmentos) Brand Builder (Identidad) Portfolio Strategy (Gestión) Customer Journey (optimización) Stretchability Booster (extensiones) Road to Market (innovación) Motivational GPS (segmentación) Content Strategy (Accionables) Planning externo Planning training Workshop
RELATIONSHIP BRANDING™ - Implementing a unique approach to marketing that it calls Relationship Branding™, Emisare blends rigorous research, sharp strategic analysis and exceptional creative into traditional and new media communications programs that build strong bonds between its clients’ brands and their customers. Based in Greensboro, North Carolina, the company serves a diverse portfolio of companies in both the business-to-business and business-to-consumer categories. 2008-2009 Inc. Magazine Fast 5000 (#815) 2008-2009 Business Journal of the Triad Fast 50
A PLACE OF UNDERSTANDING - Join the Dots is a full service, global consumer insight agency. We help clients make better business decisions through a deep understanding of people – understanding which comes from: • market-leading online communities and award-winning question tools designed with the digital generation in mind; • a unique approach to social intelligence which fuses social data with passive metering and direct asking techniques; • qualitative excellence gained through depth interviews and discussions, and observation of behaviour in real-time using mobile ethnography and video vox pops; • a dedicated culture and trends team who add context to deliver consumer centred foresight, cultural understanding and semiotics. Across community and ad-hoc projects, the elements of our insight ecosystem outlined above provide the flexibility to ask better questions, listen to organic conversations and observe real behaviour, in context.
ABOUT US - Vision Strategy and Insights is a full service market research consultancy that uses its cultural and trend expertise, along with customized and hybrid research approaches, to deliver segment and total market insights that grow client businesses. We build true partnerships via in-depth understanding of our clients’ business and brand challenges. We believe that brand synergy across ethnic groups is fundamental to winning new mainstream multicultural market. Executional expressions may vary by ethnic group but they should work seamlessly to support an overarching brand promise. We help clients build meaningful relationships and provide cross-cultural insights for integrated marketing strategies. We’re unique because we have the experience and internal expertise to understand the distinct and converging needs of multicultural segments and the total market. Contact us at [email protected] for more information and to review your next research project in this growing consumer segment.
ABOUT MACKMAN RESEARCH MARKET RESEARCH AGENCY - Mackman Research are market research experts specialising in low volume, high quality market research.
TRANSFORM YOUR BUSINESS THROUGH MARKET RESEARCH SOLUTIONS - Ready to Launch Research is a Los Angeles based boutique consultancy. We specialize in digital and in-person qualitative research. Our team of social scientists has expertise in ethnography, focus groups, IDIs, and online community management.
- Brandtrust is a leader in deep social science led emotional research methods that reveal the unarticulated needs of consumers specific to your category and brand. Our trademarked methodologies discover what consumers and customers can’t tell us by tapping into the 95% of human behavior that is driven by the subconscious mind. For nearly two decades, Brandtrust has been trusted advisors for some of the world’s biggest brands and organizations helping them drive their business performance by identifying the often elusive and unspoken needs of their customers, leading to the creation of more emotionally engaged employees, brands and marketplace experiences and ultimately to happier, more loyal customers. Our work extends beyond traditional insight generation by employing storytelling techniques that help our clients socialize insights and ideas throughout their organization. We strive to provide a clear, coherent compilation of rich insight and strategy that squarely aligns with your consumer’s deep emotional drivers and motivations. Brandtrust will help you move beyond the voice and into the mind of the consumer, and understand their unarticulated needs. We promise to change the way you think about your customers and your business.
WHY WE'RE UNIQUE - Pinpoint is a design strategy group in Portland, Oregon. We help companies identify opportunities and hidden niches, then design engaging products that fill them. We get the question more than any other — What is it, exactly, that you do? It is, of course, a completely fair question. At a basic level, we learn about you and the people who care most about your work. With a fundamental understanding of both, we design ways to thoughtfully connect you both. It sounds simple. That said, the complexities of business problems, company structure, deadlines, budgets and internal organizational challenges often force project teams to forget the very people they are designing a product or service for. Similarly, we work to gain a rich understanding of your audience. We like to meet these people. We want to hear about their lives. How do they live their lives? What do they do every day? Why do they do these things? This sort of information paints a much larger picture of a person—they transform from users to people. Viewing business through the eyes your people reframes the problems, understanding, design, and indeed the complexity of your work. This perspective shift is what motivates us. It provides the foundation for everything we do for our clients. Our process of constant learning, testing, and refining along the way has helped our clients develop new relationships with their people — Cisco, Intel, Department of Defense, Stanford University, Nike and Mercy Corps.
ABOUT US - Formed in 2004, Brandspeak provides qualitative, quantitative and neuromarketing-based market research and brand strategy services. Our B2C and B2B clients range from small, UK start-ups to truly global organisations. Our offices are in London and Bristol and we have partner offices located around the world.
WHY WE'RE UNIQUE - We are an Australian private company that is in the business of creating images and stories to help your company grow. Our specialty is business to business marketing and we develop innovative programs to differentiate your business and make it stand out from the crowded competition. MAP Marketing is a wholly owned Australian private company that has been in business for more than 21 years. Our company's specialties include: online portals, online retail sites, business events, business communications, business research and business publications. Our national client base includes professional associations, professional practices, technology companies, healthcare facilities, educational institutions, engineering and land development companies. The Managing Director, Maria Charlton, is a Certified Practicing Marketer with the Australian Marketing Institute and holds a Bachelor of Commerce and Masters in Business Administration. She has extensive experience in strategic marketing, market research, business development and business publications.
EMPOWERING YOU WITH DATA - Right now there are conversations happening about your brand. Do you know what’s being said? MGO Marketing has been helping businesses like yours develop a compelling brand identity, gain deep customer insights and improve their employee engagement for over 29 years. Leveraging sophisticated market research techniques, we create smart strategies to grow your company's brand, revenue and profit. MGO Marketing empowers your business with targeted data to help your company plan, act and grow. Whether you are looking for a one-time project or a long-term process, we offer powerful, pragmatic solutions to your marketing and branding needs.
CATALYST IN ACTION - 1Lotus Market Research is an independent market research fieldwork agency, assisting fieldwork partners and Clients. 1Lotus Research specializes in delivering fieldwork services in B2B and healthcare segment across 30 countries across Asia, Middle East and Australia.
INSIGHTS AND STRATEGY FOR HEALTHCARE AND TECHNOLOGY - Local Chapel Hill Company with global reach. Work with us to discover how your company can increase its innovation capacity via insights and strategic planning.
ETHNOGRAPHIC & USER INSIGHT RESEARCH - dig generates insights and creates compelling insight communications (engaging films, thoughtful reports) to ensure that the insights spread throughout organizations. our insight communication tools help our clients build emotional intelligence, align disparate audiences, and incite growth.
WHY WE'RE UNIQUE - At Tandem Associates, we deliver the expertise, insights and action plans that will transform your marketing initiatives into proven business success. We offer the perspective and objectivity to define the best strategy as well as the right people and resources to implement initiatives and see them through. So whether you're thinking of launching a new product, redefining your brand, or need help executing a strategy, we can help you get there quickly, thoughtfully, expertly.
WHY WE'RE UNIQUE - CatalystMR is an experienced customer driven, market research outsource solutions provider. We are a high touch, high-quality service leader who provides comprehensive technology and process services for the market research industry. Our technical teams have decades of market research experience programming and managing survey research projects from end-to-end. We specialize in cost effective online web survey programming and hosting, online respondent panel sample, custom proprietary community panel solutions, video, ad and movie trailer testing, web enabled mobile phone surveys ( mobile surveys ), telephone data collection ( CATI ), IVR, real-time reporting, data tabulation, custom dashboard solutions, conjoint, 3D and 2D store shelf tests, card sorts and Flash product simulators.
WORD OF MOUTH MARKET RESEARCH - The Keller Fay Group is the first full-service marketing research and consulting company dedicated exclusively to word of mouth marketing. The firm was founded by Ed Keller, former CEO of RoperASW and NOP World Consumer and co-author of The Influentials: One in Ten Tells the Other Nine How to Vote, Where to Eat and What to Buy, and Brad Fay, former managing director at Roper and NOP World. We conduct ongoing research with consumers about their word of mouth conversations regarding products, services, and brands – 36,000 interviews are conducted each year (since 2006), during which consumers report on their conversations about 350,000+ brands per year. We serve leading brands, agencies, and media that seek to capitalize on the most powerful force in the marketplace today – the power of word of mouth (WOM). We offer research-based strategy development and innovative approaches for testing, evaluating, tracking, and improving your word of mouth. Our authoritative research brings fact-based clarity to your decision making. In the process, we often find ourselves debunking WOM myths leading our clients to adapt new or modified approaches to their marketing. Our research has been called “eye opening” by current and prospective clients.
WHY WE'RE UNIQUE - D50 Media helps our clients win in Acquisition and “Activation” marketing. We leverage both traditional and digital media, including mobile platforms, to find your target customers more efficiently. We drive measurable results to help you win in highly competitive categories, where sometimes winning means finding “needles in haystacks,” or just a small audience for a specific product or service. We are different in the way we blend direct marketing know-how, strong analytics capabilities, creative talent, and multi-channel expertise, to optimize those critical first points of communication with customers. While some agencies focus on impressions, visits, or engagement, we go further to transition the consumer from being a hand-raiser to a customer. For d50, this means starting with a registration, a survey completion, or a “like,” and then moving to a revenue-generating transaction or confirmed appointment. We also have a “total customer” point of view. We recognize consumers are surrounded by messages and multi-channel connections every day, so our campaigns reach them in all relevant media to drive action and engagement. Blending science and art, we continually test and optimize, looking holistically at the media mix and messaging to find ways to achieve even stronger marketing ROI. Ultimately, we get results.
ABOUT FLETCHER KNIGHT - Fletcher Knight Inc. is a global marketing consulting firm that promises to change the way you think about building brands. Using a new level of creative intelligence, we translate customer, consumer and expert insights into breakthrough ideas and strategies for growth. Founded in 2001, Fletcher Knight Inc. has innovated across both developed and emerging markets, including BRIC countries, to deliver growth to many of the world's leading brands and companies including: Avon, Alberto-Culver, American Greetings, Boehringer Ingelheim, Cadbury Schweppes, Colgate Palmolive, Food Lion, Gerber, Fortune Brands, Johnson & Johnson, Kohl’s, Kraft, L’Oreal, McCormick, Macmillan/McGraw Hill, Oregon Scientific, Pepsi, Pharmavite and Unilever. Our passion is to create inspiring and intuitive new consumer experiences at the intersection of physical, rational and emotional needs. Over the last ten years, our team of talented innovation growth specialists has crafted an approach called Experience-Based Innovation, which dramatically enriches the way we position brands and innovate. We deliver results that exceed benchmarks for success, while minimizing risk and increasing reward. Fletcher Knight Inc. is headquartered in downtown Stamford, CT. Visit our website to learn more – www.fletcherknight.com – or to read some of recent perspectives at http://www.fletcherknight.com/news.aspx .
WE CONNECT PEOPLE AND BRANDS IN POWERFUL WAYS - Sonic Boom, NATIONAL‘s digital arm, is focused on social engagement. Sonic Boom provides research, insights and analytics services, creative and strategic direction, digital assets and content production as well as community management and influencer relationship building. The firm’s goal is to become the leading player in Social and Digital space in major Canadian markets and internationally. Most recently, NATIONAL Public Relations entered into a partnership with Sylvain Perron and Richard Zeidel, two of Canada’s most highly experienced and renowned digital business leaders, to accelerate the expansion and growth of Sonic Boom Creative Media.
GLOBAL INDEPENDENT MARKET RESEARCH - Ipsos is a global independent market research company ranking third worldwide among research firms. We specialize in six areas: advertising research;marketing research; media, content and technology research; loyalty, quality and customer relationship management research; opinion polls and social research; and survey management, data collection and delivery. Our industry specialization model means we have an intimate understanding of our clients' brands, consumers and markets.
ABOUT KENNA - Kenna is a marketing solutions provider, dedicated to helping marketers form more meaningful and lasting connections with customers. Our core credo: brands can achieve true differentiation by delivering real value with every interaction. Knowing what customers value and the passions that drive them is the key to igniting their interest, winning their trust and earning brand advocacy. Those insights guide our design of more engaging and relevant brand experiences, which we make possible through our integrated customer management solutions and services. The Kenna formula for marketing success: content that inspires and enables consumers – communications that suit the context of the moment – communities that are energized by the quality of the conversation – customers that are eager to stay connected.
WE HELP BUSINESSES UNDERSTAND PEOPLE - We are the leading authority on consumer behaviour. With our deeper insight into what people really want, we inspire innovation in some of the world’s leading brands, agencies and organisations. We offer: Unrivalled insights throughout our global library and award-winning consultancy A unique approach blending research, trends and strategy into one simple service Cultural expertise that spans five continents and thirteen sectors
THE AA PHILOSOPHY - Anderson Analytics is a Next Generation marketing consultancy, and the first firm to combine new technologies, such as data and text mining with traditional market research. Anderson Analytics helps clients gain The Information Advantage by combining the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia and the creativity found only in smaller firms. We Focus on Getting Accurate and Relevant Data. Quality research starts with quality data, and the best answers come from well thought out questions. Whether we are working with internal business data or gathering primary research, we make sure that projects are of correct and sufficient scope to accurately address the business need.
ABOUT SCHLESINGER ASSOCIATES - Schlesinger Associates is the leading data collection company offering a broad range of qualitative and quantitative research solutions. Working in partnership with you, we provide reliable recruitment for any methodology your study may require, including online surveys, online communities, webcam focus groups, traditional focus groups, telephone interviews, ethnographies, quantitative, and in-depth interviews. We provide, fast, effective online surveys, including programming and hosting. We apply an unparalleled understanding of quality drivers across panel, sample and survey in online research Our expert Global Management Solutions team takes care of your international healthcare studies in any country, any language and any culture with just one knowledgeable point of contact throughout. Our high-specification focus groups facilities are located in key markets across the US, the UK (The Research House), France (ConsuMed Research & Passerelles) and Germany (Schmiedl Marktforschung). With a lifetime of experience and an uncompromising commitment to your success, we are your global research partner, anywhere, anytime.
WORLD LEADER IN SURVEY MONITIZATION - Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of market research surveys, global payments, and offers. In early April, social networking giant Facebook introduced Peanut Labs’ platform as one of the first three alternate ways for users to earn Facebook’s virtual currency, Credits. Peanut Labs is a fast-growing innovation, technology and social media monetization business. The company enables social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks. Peanut Labs has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation's Silver Innovation Award.
ABOUT LEDERMARK COMMUNICATIONS - LederMark Communications specializes in marketing consulting, strategy development, and communications in the financial services industry. We offer marketing strategy and project management as well as print, electronic and social marketing agency services to financial advisory, asset management and other investment firms. Our principals understand the challenges, issues and practices — especially the language — of our clients' businesses and the financial advisors and clients who are central to their success. We translate this into well-conceived marketing strategy, common-sense action plans and call-to-action communications. We help our clients grow their businesses, solidify their brands, and meet their marketing objectives.