GET IT RIGHT THE FIRST TIME - We get it right the first time - that's the value of experience. Brass Ideas is a branding and advertising agency that specializes in solving difficult challenges. We’re best known for our Bill Lumbergh campaign for Atlassian HipChat, which achieved 20 times the average response to digital video advertising. We believe in certain things that work: intellectual honesty, the power of emotion to drive decisions, over-servicing clients. We have deep experience in and love for technology advertising. We bring humanity and thus motivating power to it. We’ve helped solve B2B problems for technology clients ranging from Atlassian, Microsoft, Intel, Dell, HP and Google Wallet to start-ups like SmartRecruiters and Galvanize. We’ve also done lots of consumer tech, for brands like Sprint, Verizon and Nokia. In consumer advertising, we’ve worked with global brands such as Diageo and PUMA and here in the US, packaged goods brands like Jimmy Dean, Nestle and General Mills. We’ve worked on cars, (Subaru and MINI), golf (Taylor Made Golf, Mizuno), media properties (The Weather Channel, ABC) and lots of financial services (iShares, Morgan Stanley, Bank of America, Silicon Valley Bank). In addition to creative and media, we offer a branding consultancy focused on ideation, brand strategy and brand identity. We’ve been doing this awhile and know what we’re doing. If you want to put yourself in proven hands when you have a difficult challenge, call us.
DESIGN THINKING FOR CUSTOMER INSIGHT - STORYLINE is an insights agency specializing in Design Thinking. Companies partner with us when they have identified a compelling opportunity to innovate and seek to better understand it through a people-centric lens. Our work ultimately empowers our clients to focus on what should be done for their customers, rather than what can be done; thereby shifting enterprise-level thinking from inside-out to outside-in. Our clients are innovators and their project stakeholders are change agents. If you're looking for breakthrough insight into your customers and need to rally your organization around the customer story, get in touch!
LEADING INDEPENDENT CUSTOMER EXPERIENCE RESEARCH FIRM - Second To None offers a comprehensive suite of integrated and stand-alone Customer Experience Management services, including Customer Feedback Surveys, Mystery Shopping and Brand Compliance Audits. Solutions are designed around our Holistic Customer Experience Management℠ methodology, where we model, measure and manage the customer experience to better align with your brand promise in order to create more authentic brand experiences. The result is practical business intelligence delivered in real-time. We empower your organization to proactively manage the customer experience by driving customer satisfaction, loyalty, advocacy and ultimately revenue.
THE HOW & WHY BEHIND BUILDING BETTER SOFTWARE - InMotion Software is a national user research, design and engineering consultancy with headquarters in Austin, TX founded in July 2008. We design products, services, and experiences to improve the lives of people. We practice human-centered design, a creative approach to problem solving. It is a process that starts with the people you're designing for and ends with new solutions that are tailor made to suit their needs.
ABOUT US - Nous avons créé morphoblue pour développer les équipes et les marques de la chrysalide vers le papillon, assurer le succès de leur mutation en les aidant à se réinventer autour des nouveaux usages induits par la transformation digitale. Avec la passion pour des insights clients délivrés par des Marketers pour des Marketers, de la consultance et des recommandations stratégiques axées sur l’expérience et le Storytelling, des workshops avec vos équipes pour délivrer des plans stratégiques impactants et créatifs, des formations et des séminaires en social selling, du pitch commercial à la gestion des réseaux sociaux. Notre objectif est d’assurer le succès de votre stratégie, à l’ère du numérique, pour en faire un levier de performance, tout en gardant votre histoire au centre.
- Brandtrust is a leader in deep social science led emotional research methods that reveal the unarticulated needs of consumers specific to your category and brand. Our trademarked methodologies discover what consumers and customers can’t tell us by tapping into the 95% of human behavior that is driven by the subconscious mind. For nearly two decades, Brandtrust has been trusted advisors for some of the world’s biggest brands and organizations helping them drive their business performance by identifying the often elusive and unspoken needs of their customers, leading to the creation of more emotionally engaged employees, brands and marketplace experiences and ultimately to happier, more loyal customers. Our work extends beyond traditional insight generation by employing storytelling techniques that help our clients socialize insights and ideas throughout their organization. We strive to provide a clear, coherent compilation of rich insight and strategy that squarely aligns with your consumer’s deep emotional drivers and motivations. Brandtrust will help you move beyond the voice and into the mind of the consumer, and understand their unarticulated needs. We promise to change the way you think about your customers and your business.
A PLACE OF UNDERSTANDING - Join the Dots is a full service, global consumer insight agency. We help clients make better business decisions through a deep understanding of people – understanding which comes from: • market-leading online communities and award-winning question tools designed with the digital generation in mind; • a unique approach to social intelligence which fuses social data with passive metering and direct asking techniques; • qualitative excellence gained through depth interviews and discussions, and observation of behaviour in real-time using mobile ethnography and video vox pops; • a dedicated culture and trends team who add context to deliver consumer centred foresight, cultural understanding and semiotics. Across community and ad-hoc projects, the elements of our insight ecosystem outlined above provide the flexibility to ask better questions, listen to organic conversations and observe real behaviour, in context.
INVESTIGACIóN Y ESTRATEGIA ON-DEMAND - Observadores de lo nuevo, exploradores incansables, detectives de formas de vida, curiosos de muchos mundos, catadores de experiencias y productores de contenidos para tiempos líquidos. Inmersión en Cultura Digital: -Escucha cultural -Análisis transcultural -Tensiones e insights -Desk Research Creativo Construcción de Marca: - Brand Key Development - Brand Book Development - Elaboración de Brief & Briefing Consultoría de Síntesis: -Brand Emergency -Product Development -Workshops ad-hoc
RELATIONSHIP BRANDING™ - Implementing a unique approach to marketing that it calls Relationship Branding™, Emisare blends rigorous research, sharp strategic analysis and exceptional creative into traditional and new media communications programs that build strong bonds between its clients’ brands and their customers. Based in Greensboro, North Carolina, the company serves a diverse portfolio of companies in both the business-to-business and business-to-consumer categories. 2008-2009 Inc. Magazine Fast 5000 (#815) 2008-2009 Business Journal of the Triad Fast 50
WHY WE'RE UNIQUE - We are an Australian private company that is in the business of creating images and stories to help your company grow. Our specialty is business to business marketing and we develop innovative programs to differentiate your business and make it stand out from the crowded competition. MAP Marketing is a wholly owned Australian private company that has been in business for more than 21 years. Our company's specialties include: online portals, online retail sites, business events, business communications, business research and business publications. Our national client base includes professional associations, professional practices, technology companies, healthcare facilities, educational institutions, engineering and land development companies. The Managing Director, Maria Charlton, is a Certified Practicing Marketer with the Australian Marketing Institute and holds a Bachelor of Commerce and Masters in Business Administration. She has extensive experience in strategic marketing, market research, business development and business publications.
WHY WE'RE UNIQUE - Pinpoint is a design strategy group in Portland, Oregon. We help companies identify opportunities and hidden niches, then design engaging products that fill them. We get the question more than any other — What is it, exactly, that you do? It is, of course, a completely fair question. At a basic level, we learn about you and the people who care most about your work. With a fundamental understanding of both, we design ways to thoughtfully connect you both. It sounds simple. That said, the complexities of business problems, company structure, deadlines, budgets and internal organizational challenges often force project teams to forget the very people they are designing a product or service for. Similarly, we work to gain a rich understanding of your audience. We like to meet these people. We want to hear about their lives. How do they live their lives? What do they do every day? Why do they do these things? This sort of information paints a much larger picture of a person—they transform from users to people. Viewing business through the eyes your people reframes the problems, understanding, design, and indeed the complexity of your work. This perspective shift is what motivates us. It provides the foundation for everything we do for our clients. Our process of constant learning, testing, and refining along the way has helped our clients develop new relationships with their people — Cisco, Intel, Department of Defense, Stanford University, Nike and Mercy Corps.
WORLD LEADER IN SURVEY MONITIZATION - Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of market research surveys, global payments, and offers. In early April, social networking giant Facebook introduced Peanut Labs’ platform as one of the first three alternate ways for users to earn Facebook’s virtual currency, Credits. Peanut Labs is a fast-growing innovation, technology and social media monetization business. The company enables social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks. Peanut Labs has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation's Silver Innovation Award.
INSIGHTS AND STRATEGY FOR HEALTHCARE AND TECHNOLOGY - Local Chapel Hill Company with global reach. Work with us to discover how your company can increase its innovation capacity via insights and strategic planning.
EMPOWERING YOU WITH DATA - Right now there are conversations happening about your brand. Do you know what’s being said? MGO Marketing has been helping businesses like yours develop a compelling brand identity, gain deep customer insights and improve their employee engagement for over 29 years. Leveraging sophisticated market research techniques, we create smart strategies to grow your company's brand, revenue and profit. MGO Marketing empowers your business with targeted data to help your company plan, act and grow. Whether you are looking for a one-time project or a long-term process, we offer powerful, pragmatic solutions to your marketing and branding needs.
ETHNOGRAPHIC & USER INSIGHT RESEARCH - dig generates insights and creates compelling insight communications (engaging films, thoughtful reports) to ensure that the insights spread throughout organizations. our insight communication tools help our clients build emotional intelligence, align disparate audiences, and incite growth.
ABOUT US - Formed in 2004, Brandspeak provides qualitative, quantitative and neuromarketing-based market research and brand strategy services. Our B2C and B2B clients range from small, UK start-ups to truly global organisations. Our offices are in London and Bristol and we have partner offices located around the world.
ABOUT US - Vision Strategy and Insights is a full service market research consultancy that uses its cultural and trend expertise, along with customized and hybrid research approaches, to deliver segment and total market insights that grow client businesses. We build true partnerships via in-depth understanding of our clients’ business and brand challenges. We believe that brand synergy across ethnic groups is fundamental to winning new mainstream multicultural market. Executional expressions may vary by ethnic group but they should work seamlessly to support an overarching brand promise. We help clients build meaningful relationships and provide cross-cultural insights for integrated marketing strategies. We’re unique because we have the experience and internal expertise to understand the distinct and converging needs of multicultural segments and the total market. Contact us at [email protected] for more information and to review your next research project in this growing consumer segment.
CATALYST IN ACTION - 1Lotus Market Research is an independent market research fieldwork agency, assisting fieldwork partners and Clients. 1Lotus Research specializes in delivering fieldwork services in B2B and healthcare segment across 30 countries across Asia, Middle East and Australia.
ABOUT GIO GLOBAL INTELLIGENCE - GIO Intelligence is a consulting firm specializing in qualitative global competitive analysis. We trace and report product introductions, technological breakthroughs, new ingredients, advertising, positioning and packaging, enabling advancements to be incorporated into our client’s businesses both in the US and globally. Many categories that we see internationally are as or more developed than those categories in the U.S. GIO Intelligence also utilizes global intelligence in helping clients create new products using the innovations we see globally. GIO Intelligence is 20 years old and is located in Chicago. We work with major consumer packaged goods companies on a wide array of global competitive intelligence gathering projects.
WHY WE'RE UNIQUE - At Tandem Associates, we deliver the expertise, insights and action plans that will transform your marketing initiatives into proven business success. We offer the perspective and objectivity to define the best strategy as well as the right people and resources to implement initiatives and see them through. So whether you're thinking of launching a new product, redefining your brand, or need help executing a strategy, we can help you get there quickly, thoughtfully, expertly.
AT THE ROOT OF YOUR CUSTOMER INTELLIGENCE - Market Force is the leading provider of customer intelligence solutions and has brought a fresh twist and new excitement to customer experience research. Specialising in creating and delivering unique customer experience improvement programmes, we work with some of the world’s largest brands and retailers to help them stand out from the crowd. Utilising our leading edge, proprietary online live and dynamic Customer Intelligence Platform, our clients are able to easily understand detailed, reliable and meaningful insights from genuine customers. Working in partnership with our clients, our analysts and marketing teams convey data, identify the biggest influences in customer experiences, offer opinions, actionable insights and practical communication to all levels of their businesses. Our programmes measure, manage and improve customer experiences across all your customer touch points; leading to greater customer retention, improved average transaction values and increased customer advocacy. We work with hundreds of the world’s largest consumer companies helping them delight their customers and power their financial performance through customer intelligence—comprehensive insight into their stores and customers. Over the course of our work, we’ve uncovered the best practices that make these companies great and infused them into our Customer Intelligence Maturity Model (CIMM)—a roadmap to same store-sales growth. Using CIMM as the foundation, we provide an integrated suite of customer intelligence solutions— from mystery shopping and customer satisfaction to advanced analytics and decision support technology.
THE AA PHILOSOPHY - Anderson Analytics is a Next Generation marketing consultancy, and the first firm to combine new technologies, such as data and text mining with traditional market research. Anderson Analytics helps clients gain The Information Advantage by combining the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia and the creativity found only in smaller firms. We Focus on Getting Accurate and Relevant Data. Quality research starts with quality data, and the best answers come from well thought out questions. Whether we are working with internal business data or gathering primary research, we make sure that projects are of correct and sufficient scope to accurately address the business need.
WHY WE'RE UNIQUE - Naked Eye is a research consultancy specialising in video ethnography. Our work gains a deep understanding of the ways people view their world and how they really live their lives. We identify opportunities for companies and organisations by revealing people's latent needs, behaviours and motivations.
MARKET RESEARCHERS' CHOICE - Lightspeed Research (LSR) was founded in 2000 and is Headquartered in Warren, New Jersey. The company operates in North America, Europe, and Asia. LSR provides global online market research services, specializing in using the Internet as a data collection platform to provide research through building and maintaining panels subject to standards to ensure quality and representative sampling. Web and mobile technology combined with panels provide the foundation to support market research studies and specialty panels that range across industry sectors such as financial services, health care, business-to-business, automotive, family and more. LSR also provides custom panels to address specific client needs. In 2007, Lightspeed Research conducted over 20 million online surveys for clients. Lightspeed Research delivers valuable data to help clients make informed business decisions. With proprietary online panels throughout the world, our verified, engaged, and deeply profiled survey respondents can support research studies that vary in scope and complexity. Lightspeed Research’s expert Client Operations Team offers data collection services including survey design, sample management, programming, and reporting. The company has offices throughout the United States, Europe, and Asia Pacific. Lightspeed Research is part of Kantar, the information insight and consultancy division of WPP.
WHY WE'RE UNIQUE - Join our movement! http://www.facebook.com/StrawberryFrog StrawberryFrog is the global Cultural Movement agency. StrawberryFrog challenges the status quo with fragrant ideas and a steely resolve that combines culture, entrepreneurship, imagination and technology into Cultural Movements. Our competitive edge is developing Cultural Movement strategies for our clients, who are increasingly global brands. Our capabilities include - FrogLogic, our process to develop Cultural Movement strategies for our clients. - Anthropological research - Creative excellence on all platforms - Digital presence, social media, mobile expertise - Communications architecture/planning/investment modeling - NPD development - Global brand stewardship - Analytics and evaluation We believe brands can identify, crystallize, curate and sponsor Cultural Movements. When you have a Cultural Movement, you can do anything in a fragmenting media universe. We are a global company, with offices in Amsterdam, New York and Sao Paulo.
ABOUT KENNA - Kenna is a marketing solutions provider, dedicated to helping marketers form more meaningful and lasting connections with customers. Our core credo: brands can achieve true differentiation by delivering real value with every interaction. Knowing what customers value and the passions that drive them is the key to igniting their interest, winning their trust and earning brand advocacy. Those insights guide our design of more engaging and relevant brand experiences, which we make possible through our integrated customer management solutions and services. The Kenna formula for marketing success: content that inspires and enables consumers – communications that suit the context of the moment – communities that are energized by the quality of the conversation – customers that are eager to stay connected.
ABOUT LEDERMARK COMMUNICATIONS - LederMark Communications specializes in marketing consulting, strategy development, and communications in the financial services industry. We offer marketing strategy and project management as well as print, electronic and social marketing agency services to financial advisory, asset management and other investment firms. Our principals understand the challenges, issues and practices — especially the language — of our clients' businesses and the financial advisors and clients who are central to their success. We translate this into well-conceived marketing strategy, common-sense action plans and call-to-action communications. We help our clients grow their businesses, solidify their brands, and meet their marketing objectives.
ABOUT LEOPARD - As an Ogilvy & Mather specialty agency, we put a sales lens on everything we do. Our strategies help sellers know, show and grow. They want to know their targets’ needs and industries—and the value of a product, service or solution in light of those needs. They’re hungry for experiential content and tools that show prospects and clients how solutions come to life. And they want ongoing programs to grow their knowledge, skill sets and books of business. We help you provide sellers with insights and tools that are specially designed to advance your sales process and engage your prospects. For more than 25 years, Leopard has specialized in unlocking the best selling potential for B2B and B2B2C companies.
TURN RAW DATA INTO A FEAST OF ACTIONABLE RESULTS - FRC brings a thoughtful and creative approach to your research needs, along with insightful back-end analysis. • Founded in 1972 • A full-service market research firm with the highest standards of study execution and a strong orientation toward making actionable marketing recommendations • All projects closely overseen by senior management, from initial problem definition through analysis and on-going counsel • Clients include a mix of Fortune 500 corporations and mid-size companies, working with both research professionals and marketing management • One source for all types of custom marketing research
ABOUT US - GMG insights offers strategy, analysis, and research services for companies with complex B2B sales. GMG's client assignments generally fall into 3 buckets 1. Assessing Market Opportunity for new solutions or services: New product or service development Vertical and horizontal market extensions 2. Go-to-Market marketing strategies and tactics: Discovering pain points that drive action and adoption Gauging permission gaps Identifying purchase process Developing positioning and specific messaging 3. Brand assessment and development: Naming Creative testing For over 20 clients including Forrester Research, EMC, CA, Iron Mountain, PTC and Westcon Group we have studied and analyzed the IT infrastructure impact of cloud computing, mobility, virtualization, data storage, IT security and IT as a Service. Recent relevant studies conducted include: cloud adoption, data center automation, network service management, business service management, IT security adoption, data backup/recovery and protection, email archiving and SharePoint adoption. GMG has conducted hundreds of interviews with CIOs, VPs, Directors and Managers of IT Operations and Architecture, GCs, Chief Risk Officers, Chief Security Officers and Chief Compliance Officers and their staffs. We focus on the analysis, insight, positioning and strategies that drive compelling marketing programs and create tighter alignment with sales.
WHAT WE DO - You’ve got a product launch approaching or a digital experience that you need to create and you need to know your end user to ensure that it’s a success. The goals and objectives of your engagement determine our approach to gathering feedback from people – in-home interviews, offices, factories, in-lab at our facility, remote interviews or even through our social media intelligence solution. At User Insight, we go beyond segmentation data and simple usability testing and get to know your customers’ behaviors, motivations, habits and pain-points to create actionable insights for your move-forward strategies. We leverage our experience to consult with you on execution, as well as create user experience roadmaps to pair with your product roadmap, ensuring that you are testing at all the right points and avoid costly mistakes. User Insight’s consulting services are founded upon our strategic solutions and 10 years of experience conducting over 125 projects a year, across 25 different industries. We consult on products and digital experiences, mobile experiences and social media for companies, agencies and government organizations. Our strategic solutions include foundational research that can be applied to your products, services and overall brand.
WHY WE'RE UNIQUE - D50 Media helps our clients win in Acquisition and “Activation” marketing. We leverage both traditional and digital media, including mobile platforms, to find your target customers more efficiently. We drive measurable results to help you win in highly competitive categories, where sometimes winning means finding “needles in haystacks,” or just a small audience for a specific product or service. We are different in the way we blend direct marketing know-how, strong analytics capabilities, creative talent, and multi-channel expertise, to optimize those critical first points of communication with customers. While some agencies focus on impressions, visits, or engagement, we go further to transition the consumer from being a hand-raiser to a customer. For d50, this means starting with a registration, a survey completion, or a “like,” and then moving to a revenue-generating transaction or confirmed appointment. We also have a “total customer” point of view. We recognize consumers are surrounded by messages and multi-channel connections every day, so our campaigns reach them in all relevant media to drive action and engagement. Blending science and art, we continually test and optimize, looking holistically at the media mix and messaging to find ways to achieve even stronger marketing ROI. Ultimately, we get results.
