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Showing 2,611 Advertising Agencies

Struck

Struck

Advertising
(1)

WE BELIEVE IN MAKING BRANDS GREATER THAN - Over 30 years ago, Antonio Damasio sought to undermine a prevailing belief among his colleagues—the belief that logic yielded good decisions and emotion led to bad decisions. Observing a group of people who (because of a specific brain trauma) had lost the ability to register emotional reactions, his assumption was they’d be able to filter out the emotional noise often attached to decision-making. They’d be like Mr. Spock—cool, rational and incapable of error. Something completely different happened. Damasio found that without emotion, the facts were overwhelming and nearly meaningless. There was no emotional context for their decision-making process. No markers to indicate whether a previous experience had yielded good, bad or indifferent results. The new understanding was this: Emotion doesn’t hinder our decisions, it enables them. It clarifies the logic and provides a roadmap for desirable results. What does this have to do with us? With our clients? Everything. Logic alone won’t convince our clients’ audiences to choose their brand. And logic alone won’t help clients choose to work with Struck. That’s why we’ve spent our careers fighting for emotion—crafting work that connects with an audience on a level that goes beyond feature, function and bang-for-your-buck and we thrive in that space. So, we know that we’re probably not the logical choice. And we wouldn’t have it any other way.

50 - 100 Staff
Multiple Cities
The Miller Group

The Miller Group

Advertising
(11)

ABOUT THE MILLER GROUP - Invention, not convention. The Miller Group is a creatively led, strategically driven digital advertising and marketing agency constantly seeking and celebrating new disciplines and innovative ways of thinking to meet our clients’ needs. Everything’s possible. Now what? The lifecycle of a solution can be measured in days, but a genuine idea can last forever. That’s why we enjoy working with clients who have a clear grasp of their challenge. It leaves us free to focus on the solution. Winning the branding game Price, product quality and customer experience are important attributes to building a brand. But companies looking to build a more competitive edge need to find other ways to stand out and connect with consumers. Today’s consumers are now making decisions based on what a brand does and stands for – not just on price or quality. They support brands whose purpose aligns with their beliefs. And they reject those that don’t. In today’s ultra-competitive market, every dollar counts. That’s why winning companies continuously improve and adapt their products and services to provide consumer experiences steeped in authenticity. Companies that stand for something bigger than what they sell, tune into customers’ beliefs, and take decisive action on issues important to the consumer can more easily connect with consumers on a deeper level. Our job is to help set purpose-driven brands apart. And to ultimately increase their annual revenue.

10 - 49 Staff
Los Angeles
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