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Underscore Marketing

Underscore Marketing

Healthcare Marketing
(1)

ARE YOU SURE YOUR MEDIA INVESTMENTS ARE DELIVERING ON YOUR BUSINESS OBJECTIVES? - It's a challenge to figure out the right KPIs and get the right metrics for media programs. Underscore delivers ROMI-focused insights and media optimizations with both AI and human intelligence to ensure your advertising campaigns produce the strongest results -- beyond what AI-alone can yield. Working with Underscore means you'll have a team of experts focused on media strategy, planning, buying, management, and measurement across all forms of consumer media from digital to traditional print, broadcast, out of home, mobile, social, and content marketing. You'll also have a partner with deep expertise in Non Personal Promotion (NPP) in all media. Reach your exact target audience with every nuance you desire. Specialties include hyper-targeting health conscious consumers, patients with conditions ranging from minor to severe and/or rare diseases, health care professionals (HCPs) including PCPs, specialists, nurses, and caregivers. Noteworthy Recognition for Outstanding Campaign Performance: >4 TGas awards for campaign performance: -->2016 Physicians Campaign Paid Search Efficiency – Best in Benchmark (Saxenda) -->2014 Paid Search Engagement Rate (Effient) -->2014 Paid Search Cost Per Engagement (Effient) -->2013 Best in Benchmark for 2012 consumer and healthcare professional digital marketing performance (Benicar) >2017 Gold in PM 360 Trailblazer in the PROFESSIONAL WEBSITE/ONLINE INITIATIVE for Tresiba® HCP Digital Launch Acceleration & Evolution >Deals of Distinction award for negotiation Noteworthy Recognition for Leadership and Company Growth: >5x Inc. Magazine 5000 Honoree >Inc Magazine 2015 Top 100 Women-Led Companies in America (#23) 2016 Future 50 >Lauren Boyer, CEO, inducted into KPMG/University of Michigan QuantumShift program in 2016 and remains an active fellow

50 - 100 Staff
Multiple Cities
Unconquered

Unconquered

Video Production
(2)

WE UNLOCK THE EMOTIONAL POWER OF FANDOM FOR BRANDS. - WHO WE ARE We are a fandom powered creative agency that dares to do the thinking and the doing, with strategy, creative and production showing up in equal measure. Moving at the speed of whatever’s necessary, our canvas is focused, ambitious, and we like it that way. We are a certified B Corp and members of 1% For the Planet. WHY WE EXIST Our values serve as our North Star. They are: • People Over Profit. We believe business should have a net-positive impact on the planet and communities. • Enable People's Passions. We believe successful work is born from mixing professional expertise with personal passion. • Create With Purpose. We believe all content should encourage meaningful connections. We contribute time and resources to sustainable nonprofit organizations. This currently includes 1% For The Planet, Allyship in Action, Clean Creatives and The Humanity Lab, among others. OUR TEAM Unconquered is built on a foundation of 20+ years experience in brand development, campaigns and commercial production. Our leadership has lead multi-purpose, multi-tactic growth strategies, consulted on sustainability programs and mentored budding talent in advertising. OUR APPROACH We think big, act small, and believe success is born from working together. • Strategic Thinking. We use creative strategy to connect objectives and brand purpose to the creative we develop. • Fearless Curiosity & Creative Thinking. Great creative requires curiosity and commitment to quality work. We keep at it till we get it right. • Make It Work Together. We connect every element to find production efficiencies and to make sure each piece works together across the funnel. We're trusted by brands to... • Connect to New Communities • Announce Something New • Engage Existing Communities • Transform Perceptions OUR VOICE Podcast -- Conquer the Noise The Fan Lab- In production now. Our initial series is in partnership with 1% For The Planet and titled Cultivating Purpose & Passion in Business. It features intimate, human-centric stories & perspectives of leaders from brands like Boxed Water, Stasher & Maine Beer Company. https://www.weareunconquered.co/category/podcast/

< 10 Staff
Multiple Cities
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