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hedgehog lab

hedgehog lab

Digital Strategy
(1)

WE ARCHITECT, DESIGN, DEVELOP, AND MARKET APPS & DIGITAL SOLUTIONS - hedgehog lab is a technology consultancy that specialises in multi-platform software and connected device innovation. We architect, design, develop, and market apps & digital solutions for phones, tablets, TV, kiosks & and other post-PC devices. We help brands & enterprises prepare for a future dominated by post-PC technologies. We specialise in working with our clients on Innovation & R&D on mobile & emerging platforms. Founded as a pure play post-PC consultancy in 2010, and with offices in London, Boston, Newcastle Upon Tyne & India, hedgehog lab has a team that is growing rapidly by focusing on delivering great post-PC experiences and campaigns to clients across the UK & abroad. hedgehog lab has architected and developed mobile solutions and software for clients like News International, Channel 4, Financial Times, Booths, Statoil, Societe Bic, East Coast Trains, Statoil, and Grainger plc With smartphone sales accelerating at a rapid pace and tablet technologies being spear-headed by the iPad, we have bet our future on a completely post-PC world where mobile devices, smart connected devices and touch screen technologies out-pace fixed desktop PC devices. We are one of the leading smart phone & tablet, <a href="http://hedgehoglab.com">app designers</a> & <a href="http://hedgehoglab.com">app developers</a> in our region, working with cutting-edge mobile platforms like the iPhone, iPad, Android, Windows Phone, HTML5, and VR/AR.

100+ Staff
Multiple Cities
Small Army

Small Army

Web

WE'RE AN AD AGENCY, BUT WE'RE REALLY NOT - We consider ourselves professional storytellers but the industry we reside in is called advertising. We don't believe advertising works anymore and that building campaigns off of key messages is outdated. We believe that when a person receives over 3,000 messages a day that odds are, they're not paying attention to you. We believe that marketing is about sharing stories and creating relationships. It's about creating a conversation and arming people with the story about you that resonates with them. As a result, they want to share it with their friends. So we're an ad agency but we're really not. We have been sharpening our storytelling skills for confident brands since 2002. We are listed in the Boston Business Journal as the 14th-largest ad agency in New England. Our moral guides everything we do at Small Army. It helps us discover which clients we are interested in forming a relationship with. It helps our clients understand what matters to us. And it definitely guides us when we're hiring fellow storytellers. When your company knows its moral, it will drive everything you do. Communications. Media placement. Social media conversations. Product development. Recruiting. And things you haven't even thought of yet. You will no longer be guided by strategy statements and key messaging, which often lead to manufactured campaigns instead of authentic conversations. In short, you will find your company's soul.

10 - 49 Staff
Boston
Mechanica

Mechanica

Branding

PURPOSE BUILT TO SOLVE PROBLEMS FOR BRANDS - Mechanica was purpose built 11 years ago to solve problems and create opportunities for Restless Marketers. Today’s ambitious marketers are restless out of necessity rather than choice. A restlessness brought about by an exponential increase in the rate of change that is fast transforming every marketer’s competitive, technology, consumer and marketing landscape. Mechanica serves Restless Marketers through being strategically based, creatively expansive and humanly fixated. Strategically Based: Everything at Mechanica begins with data and strategy. We have developed a proprietary Insight-Driven Collaboration Session (ICS) methodology that allows teams of stakeholders to efficiently review large datasets and achieve agreement around key implications. Once the key insights have been identified, a focused brand positioning is developed to drive all creative work. This positioning encompasses: target audience, frame of reference, point-of-difference, key support pillars and brand personality. Creatively Expansive: Mechanica takes a dramatically different approach to the always-challenging task of translating relevant strategies into effective creative work under always demanding timeframes and budgets. Through utilizing an open-source creative development model – our “endless creative hall” – we are freed to expansively and aggressively achieve our clients’ creative goals with no limits on the creativity, breadth or depth of our output. We have been perfecting this approach since our launch, using a hub and spoke system in which dedicated Mechanica core teams of strategists, brand and creative directors lead an extended network of creative partners chosen specifically for the task at hand. Through utilizing a database of thousands of potential partners and the application of proprietary work processes we are able to deliver a significantly more expansive (and responsive) creative product. This unique approach was specifically designed to address the realities and needs of today’s restless marketers: whether for sheer creativity, quantity and responsiveness of output, flexibility of work process or simply being able to choose the right teams for a given task at a moment’s notice. Humanly Fixated: From internal culture, to client relationships, to creating communications, we strive to never lose sight of the fact that – at the end of the day – we are all simply human beings interacting with other human beings. Seniority, titles, demographics and a host of other labels do not supersede mutual respect, honesty and transparency. Culturally, this makes Mechanica an extremely flat and collaborative organization. It creates a tight bond with clients capable of weathering any challenge. And it reminds us daily that good, effective communication needs to engage, inform, and provide something of value. Just as any of us, as human beings, would want.

50 - 100 Staff
Newburyport
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